The client is an established and trusted name in the global market of health care and nutritional products. With a goal to create a healthy country, the company is into the business of supplying a diverse range of health care products such as herbal products, diet products, sports nutrition, beauty & personal care and so on. With 15+ brands and 5000+ products online, the client is a leading supplier in the health care industry.
The whole project revolved around the digital marketing of brands in order to get the higher ranking in Google USA followed by increasing sales. The project involves extensive marketing campaigns such as Social Marketing, Affiliate Marketing, Email Marketing, Amazon Marketing, Paid Marketing including Google Adwords, Bing Adwords, & Facebook Advertisement.
The client was spending a good amount of $5,000 on Google Adwords and in return was not receiving enough clicks & impressions and the sales were not worth the expenditure.
Brainvire digital marketing team crafted and run various campaigns such as Shopping Campaign, Dynamic Remarketing, and Display marketing. The shopping campaign was specially designed for client preferred products and for them data feed was also created manually with each and every intricate detail covered. The final result is, against $2500 spent, transactions went to 90 in Google Adwords.
Generic keywords and the tough competition were big hurdles to get a higher rank in Google US. Traditional SEO strategies were not working to get desired ranking and sales were affected due to the scenario.
Brainvire’s digital team did a rigorous analysis of competitors, current website, backlinks, and keywords. After finding out the loopholes, the team planned outstanding content marketing strategies such as link building, guest posting, and forum participations. Along with these, high domain authority back links were created for the success of a campaign. As a result, the business started coming in the first 3 places of Google US top 10 ranking.
On-page-SEO details of 5000+ products such as title, Meta description, header, alter tags, schema implementation needed to be finalized and configured in a shorter time frame of just 10 days.
Brainvire Digital Marketing team worked with developers and came up with a special application providing dynamically generated information regarding attributes of on-page-SEO details as per SEO guidelines.
The client was spending a huge amount of $45,000 for Amazon marketing and in return was receiving just $65, 000 of sales, which was very poor and not the good scenario ever.
Branivire’s digital marketing team did an extensive amount of research and came up with best keywords and negative keywords affecting business coming in from Amazon. Best keywords were incorporated into the websites and negative keywords were eliminated from wherever necessary. New campaigns were specially designed. Also, automated and manual both campaigns were run for general as well as specific brands. As a result, marketing cost is made down to $10,000 and the sales went higher to $80,000.
Out of 50 keywords, 30+ keywords got top rank in Google US
10,000+ errors were rectified within a month
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