Every retail eCommerce brand aims to target the right audience from the start and create a separate positioning in its niche.
With the same aim, a reputed home furnishing house reached out to Brainvire and acquired a significant reach and conversions during the end of the year sale. The brand reached out to us a handful of days before the grand end of the year sale to gain digital presence and conversions.
As digital marketers, we are accustomed to the fact that it is a challenge to break the clutter during the festive season and reach the audience. Additionally, this brand has just penetrated the market.
“As digital experts, we took this opportunity to share brand stories than merely selling products or services to customers. This strategy worked brilliantly for the brand,” said Chintan Shah, CEO, Brainvire.
Our marketers are well-acquainted with such challenges, and hence we started working on the client as soon as we acquired a go-ahead. Our digital professionals created a unique strategy since we were working on a new website, and there was no previous data on page views or audience response to rely on.
This meant we had another challenge in place, and that was to get good ratings on the Google search. Not to forget, eCommerce retail is a competitive industry, and tapping the audience seemed to be a distant target with a fresh retail eCommerce solution in the market.
Regardless, our strategy included content marketing, where we strategized the website content that facilitates the client’s services in a comprehensive manner. Customers can quickly access the wide range of products, review costs, fabric, and other details. This helped us to gain effective visibility on the Google search engine.
Simultaneously, we also spent significant resources on the paid marketing strategy, including paid search marketing, display marketing, and paid social media marketing, among others. We have also included an eCommerce SEO strategy, and we can gradually foresee its outcome in the coming months.
So far, we have received a positive and overwhelming response from the audience, and the client is quite happy to discover the increased number of footfalls on the website and conversions. Despite the festive season clutter and new entrant, they received tremendous response and generated sales. The brand was happy to witness this success and has asked to share the digital marketing plan for further months.
We aim to grow the brand’s digital presence organically.
To stay tuned with the brand’s progress, drop an email at: [email protected].
About Brainvire
Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.
Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.
