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Engagement

Content Marketing Increased Traffic for a Leading US-Based Online Furniture Store

18 October, 2020 Dallas, USA

The client is a front-runner in home décor stores and is well-known for ready-to-ship furnishing items for bedroom, living room, dining room, and also office furniture. They offer all furnishings at pocket-friendly prices along with free shipping on orders across the U.S.

The client wanted to expand their home décor store into an online business. They wanted to enhance brand awareness and increase sales. Our team custom-designed a model that can help their business create a niche online presence and eventually lead to growth.

The model consisted of SEO tactics, branding, and content marketing strategies. Effectively using these at the right time helped to improve client’s online presence.

Earlier, the client had a single sales channel and this restricted their scope of expansion. Our digital pros introduced different sales channels so that they are not dependent on one channel. Besides, multiple channels helped reach the right audience which eventually boosted sales.

Our content marketing strategy assisted the potential audience to search their desired products quickly. This also helped them to learn more about the product as well as improved their customer journey.

“Online presence holds tremendous significance in the digital world. It can inform customers about your services and also open new business opportunities. We, at Brainvire, possess expertise and profound knowledge to find the appropriate digital route to create a niche online presence organically that can lead your business to growth,” said Mr. Chintan Shah, CEO of Brainvire Infotech.

This strategy helped build trust among the target audience and boost brand awareness, which was evident through increased organic traffic by 14.77% and enhanced dwell time.

Without this model, the client failed to generate conversion rates. However, after successfully implementing it, they increased traffic upto 17.37%. In fact, the client also enjoyed improved rankings.

Our team carried out several brainstorming sessions to design and execute the right strategy to improve conversion rates.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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