Product launch

Health-Conscious Home Furnishings Company Embraces The Much Needed Proficiency In Digital Marketing Strategy

August 22, 2022 Dallas, USA

Brainvire optimized the website with an impactful digital marketing strategy for a popular, health-conscious, and eco-friendly home furnishing brand.

This renowned brand offers excellent home furnishing products made of certified organic ingredients that encourage customers to lead a comfortable and chemical-free lifestyle. In addition, they offer nature-inspired, hand-crafted products from their San Francisco factory, developed in 1976. They want their customers to design and live in a home, community, and planet that's healthy and affordable.

With this unique proposition, the brand came to Brainvire to reach out to their customers more effectively and provide a sneak peek of their products and services. As a result, our digital marketing experts acquired more insights into the brand and performed a website audit to analyze its current positioning.

"We saw that the brand has a unique selling proposition, and we concluded that digital marketing initiatives are one of the most effective ways to leverage that USP. Consequently, our team developed a customized digital marketing approach that yielded fruitful results for the company," said Chintan Shah, CEO of Brainvire.

This research helped our digital marketing experts to draft a clear and impactful strategy for the brand. In addition, our experts ran a competitive analysis that helped us with improved keyword targeting. This enhanced the brand's visibility in search results. As a result, more potential customers could reach the brand with a better ranking.

Further, our digital marketers have shared valuable brand insights such as chemical-free, affordable, and comfortable home furnishes to their customers. As a result, customers have a better perspective of the manufacturing process, the fabric used, and its estimated deliverables.

These details considerably impacted the on-page optimization, and the brand witnessed an estimated 65.1% boost in audience engagement in the previous quarter.

In addition, this digital marketing strategy helped the brand win their customers' trust as they had better knowledge of products and could make wise decisions as per their lifestyle and comfort.

Customers now know the perks and features of each product due to the informative and relevant website. These resulted in 22.17% improvement in direct traffic and 83.7 % acceleration in organic traffic.

The brand observed an overall surge of 20.7% in its revenue. To know more about our digital marketing efforts and detailed strategy, drop an email at: [email protected].

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.

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