Categories : All, Case Study, Retail / E-commerce
The client is a leading construction company providing homes in the micro-markets and the
segments they operate in. The client’s main requirement was to develop a Loyalty Program website for their valued customers. The client brings with it a host of benefits and privileges by tying up with various brand across segments. The booklet explains the advantages with the details of offers across varied brands. Once the user have viewed the offers and saved the SMS number they just have to carry the relevant cards provided to avail the offers.
|Operating System & Server Management||Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance|
|Development Tools & Environments||PHP5+, Symfony 1.4, HTML, Java Script, CSS, AJAX, SVN etc.|
|Database||MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization,Scheduler for Backups|
|Quality Assurance Testers||1|
Designed to be a powerful and robust loyalty program website the design approach was built around PHP and MYSQL server. Various modules were developed in PHP such that they can be executed directly from the UI layer. In order to most effectively access the database in an object-oriented context, an interface translating the object logic to the relational logic was used to communicate with the relational databases in an object-oriented manner. An intermediary abstraction layer was created for accessing data from the database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers.
The site was equipped with a robust architecture for performing crucial operations. We used Symphony Framework to add interactivity to the website without the need of adding too much of code. The web usability guidelines were strictly followed during development. The interface was made easily navigable through judicious use of AJAX, CSS and HTML controls. The site was developed and fully functional within a span of 4 months.