Transforming Digital Presence for an Eminent US-Based Industrial Machinery Hub

22 October, 2020 Dallas, USA

With the help of online marketing expertise, our digital team created brand awareness and online presence. This helped the client to reach audiences that are interested in the purchase and sell of used industrial machinery products. The client no longer invested resources on uninterested audiences.

The client is a unicorn in the used industrial machinery products. They provide a distinct collection of used machinery for automotive, aerospace, and power generation industries. They also offer grinding equipment, gear machinery, and many other solutions for companies planning downsizing or closure. They are popular in the procurement and sales of fabricating equipment, metalworking machinery, and other manufacturing facilities.

“An impactful digital marketing strategy has the potential to transform the digital journey of a brand. We, at Brainvire, have the talent to evaluate the client’s needs and then design a journey that helps them to interact with different digital touch points. We did the same for this client and ensured that they explore a productive digital journey,” said Mr. Chintan Shah, CEO of Brainvire.

Our team developed an effective model that helped the client grow their business online. The team introduced SEO strategies that helped the business drive organic traffic for relevant keywords. This strategy also helped the audience learn more about the client.

Simultaneously, the implementation of the content marketing strategy ensured reach to interested audiences that had willingness to trade in used machinery and tools.
It is important to have several mediums of sales channel rather than focusing only on a single organic medium. Our team brainstormed and curated a 360 degree marketing approach inclusive of defining the buyer personas to mapping user journeys and then conversion aspects. Users were segmented based on their past purchase records. Our digital marketing team introduced different sales channels that helped reach an increased number of audience and triggered sales.

Creative branding strategies helped the client to build trust with the audience. By effective branding strategies and content marketing efforts, the audience can search for their desired products at a faster pace.

The client faced several challenges to generate conversions. With several brainstorming sessions and successful implementation of the strategy, the team improved conversion rates. The client exceeded the standard industry rates with impeccable eCommerce digital marketing solutions and obtained overwhelming results.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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