The team improved conversion rates through website optimization and location-based SEO. The client is a US-based dental business. They provide oral and dental health services across different locations. Brainvire took responsibility for the client to revamp their existing website to increase relevant traffic and boost conversion rates.
The client has 9 different dental clinics spread across various locations. They found it challenging to create brand awareness and visibility since the dental business is highly competitive. Another problem was that the website was failing to attract relevant traffic for different locations.
Brainvire's team carefully analyzed these challenges and proceeded to formulate a digital marketing plan. This strategy focussed on revamping the website to attract more visitors, location-based SEO strategy to generate traffic for specific locations, and keyword optimization for improved visibility. Brainvire's team made sure to improve the performance of the website by decreasing loading times and increasing session durations.
"Dental care is a hugely popular market in the United States. Thus, dental care providers may find it difficult to find their own place in the crowd. Our talented digital marketing team has helped countless dental care providers to create brand awareness. As a leading digital marketing company, we understand the significance of focusing on location-based SEO. Hence our digital marketers offer a tailored approach to each client," said Mr. Chintan Shah, CEO of Brainvire Infotech.
Brainvire's digital marketing pros also created Google local business pages for all the different clinics. These were strengthened with on-page, off-page, and social media optimization. Since the client was not able to generate relevant traffic for each location, each page was optimized using regional and location-based keywords. Moreover, to decrease the bounce rate of the websites, a planned content distribution strategy was implemented on various relevant platforms. Finally, the team also set up goals and analytics to streamline all websites.
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Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.
It has earned many accolades such as 'Top IT Services Firm 2020', 'Top Mobile App Developers 2020', and 'Top E-commerce Developers 2020' by Clutch.