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Engagement

Improving Brand Visibility for an American Industrial Machinery Firm

10 November, 2020 Dallas, USA

The client wanted to gain online presence and create brand awareness among the right audience for their services. They approached Brainvire’s team to suggest and assist them to reform their digital journey with the right strategies.

The client is a global leader in the sales and procurement of metal working machinery, fabricating equipment, and offers a wide array of manufacturing facilities. They are also reliable providers of used machinery specialties inclusive of power generation, automotive and aerospace industries. The client offers solutions to manufacturing firms that are planning downsizing or plant closure.

“With the majority of businesses switching to eCommerce platforms, why should the machinery industry be left behind? Our talented digital team provided digital wings to every business regardless of their size and industry. We combined resources, and designed and executed effective strategies that work specifically for their audience,” said Mr. Chintan Shah, CEO of Brainvire.

By means of extensive research, our team understood how the majority of the client’s target audience found it difficult to buy and sell their used metalworking machine tools. Our team created a niche online presence for the client’s website that helped their audience conveniently connect with the client.

A strong online presence also assisted the audience to purchase the right machinery and tools smoothly. The client enjoyed 15.96% increased organic traffic.

Our content marketing strategies were designed to provide relevant content to the audience. This helped the audience understand the client’s services deeply. Branding helped to build trust with the audience.

Our team suggested and ensured the client’s online presence in multiple sales channels. Potential audience can easily reach out to the client’s website and carry out purchase and sale of the used machinery.

It was difficult for the client to acquire a decent conversion rate. With assistance from our digital experts and right strategies they now have a conversion rate that exceeds their industry standards.

The client’s total traffic increased up to 22.55% and our team successfully managed to create a noteworthy online presence that improved brand awareness and accelerated conversion rates.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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