Brainvire team increased brand awareness and conversion rates with the help of improved SEO strategy and interface. The client is an emergency medical service provider. They provide rapid and accurate diagnosis and medical care for health problems ranging from minor injuries to major cardiac issues. Brainvire vouched for the client to improve their existing website, increase brand awareness and conversion rates.
The client has 8 different emergency room locations along with 3 family medicine centers. They were unhappy with the lack of visibility of the existing website in search engine results. Another issue was that although the website was generating some traffic, the conversion rate remained low. Additionally, some of the website traffic was irrelevant to different locations.
"Emergency medical care is growing rapidly creating a need for more accurate and local search results. Brainvire experts are leading the healthcare industry in digital marketing. Our expertise in this industry has helped several businesses to gain their desired digital presence. As a leading digital marketing company, we understand the importance of targeting regional market opportunities with local SEO," said Mr. Chintan Shah, CEO of Brainvire Infotech.
Brainvire's team carefully understood these difficulties and prepared a digital marketing plan, that included a new interface for the website and tailored SEO strategy. Brainvire's designers created specific categories and locations pages. The placement of calls to action was improved on the website to facilitate user engagement and increase sign-ups.
Brainvire's digital marketing consultants also designed local Google business pages for all the different locations. And, also linked them to their respective locations page on the website. Since the client was not able to generate relevant traffic for each location, each page was optimized using location-based keywords and Geofencing. Moreover, the ad campaigns run by the client were not performing satisfactorily. We launched fresh call-only ad campaigns. The previously run ads were monitored and tweaked with the help of analytics.
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Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.
It has earned many accolades such as 'Top IT Services Firm 2020', 'Top Mobile App Developers 2020', and 'Top E-commerce Developers 2020' by Clutch.