Internet Marketing Trends – 2015
Internet Marketing is a highly volatile area. What happens today is completely extinct tomorrow. Yet there are some strategies that are timeless and stand good for the future. Predicting what the next year will hold for Digital Marketing experts is a task in itself. There was a time when keywords ruled, there was a time when links ruled but good content and ethical practices for links will always rule. Social media cannot be ignored either. Social media alone accounts for a large share of internet marketing efforts.
Here are a few trends that 2015 will see in Internet Marketing
Customer Segmentation and targeting:
Microtargeting is going to gain a lot of attention in the future. With direct customer interactions with websites to complete business transactions like in ecommerce website, segmenting and targeting the right audience will gain a lot of importance. Personalization of your marketing efforts as per the needs of customers will be the mantra. This will help create more and more conversions. Analysing the buyer persona will help you sell better.
Content and Social Platforms
Build your budgets around the right content and content sharing platforms. Even big social networks like Facebook have seen a decline in the non sponsored content in user’s newsfeed. It is also highly essential that your post your content on social media with a strong call to action. This should lead to the exact place where users can either buy from you or avail your services.
Mobiles are the future
Create your digital marketing strategies around the preferences of consumers. Mobile is the preferred point of access to the web and this will be more and more popular in the future. Make sure your mobile strategy and internet marketing strategy falls in line. Do not keep them as separate entities. Optimize every aspect of your business to go mobile now and be prepared for the mobile future.
Need for Quality Content
This is a “forever” element of any age and time. Content without quality is utterly useless for marketing. Well, grammar and other spelling errors is an absolute no. The better the content the better your marketing results. Compelling and well crafted content copies are the foundation of any marketing and will continue to be so in 2015 and in the future too.
Other than these, Marketing tools and Analysis tools will also be improved. To be able to analyze your progress and help your plan better for the future, there will be a host of internet marketing tools that will help you get there.
Internet Marketing trends change, techniques and tricks change too. But staying abreast with the current trends will help you better align your strategies for the future.