Brainvire Developed a Flawless eCommerce Experience for Proactive's Non-Profit Fundraising Marketplace
About
Proactive Marketplace is a nonprofit organization that aims to offer people access to quality refurbished products through an online shopping experience. The primary objective of this initiative is to develop a scalable marketplace where Proactive can sell products generously donated by companies. By doing so, they generate funds to back various charitable endeavors and address financial obstacles commonly faced in the nonprofit world.
Project Highlights
The brand represents nonprofit organizations that serve causes in search of charitable funding, indicating the demand side. So, the supply includes charitable donations directed at improving society. To amplify the effectiveness and scope of this model, our client is set to launch the Proactive Marketplace. This eCommerce platform will function as a marketplace, allowing the client to acquire products from various vendors. After refurbishing these items, they will be made available to consumers via this omnichannel platform.
The Challenges
- Refurbished Marketplace Issues:Creating a scalable marketplace for refurbished products presents logistical and technological challenges.
- Required Inventory Management:The non-profit organizer needed better Inventory management to oversee the storage, ordering, and tracking of a company's goods or materials to ensure optimal levels and efficient operations.
- Campaign Personalization Challenges:Managing personalized campaigns poses challenges in targeting, customization, and scalability within the social solutions marketplace.
- Required Post-implementation Support:ERP integration involves combining various enterprise resource planning systems to streamline processes and enhance organizational efficiency.
Tech Stack
PHP
Azure DevOps
Magento
Result
Quadrupling Vendor Engagement in Marketplace Expansion
Achieved 4X increase in vendors partnering to sell products on the marketplace platform.Streamlined Inventory Enhanced Customer Satisfaction
Efficiently managed refurbished product inventory to ensure smooth order fulfillment, enhancing the overall customer experience.Tailored Campaigns Boost Retention
Improved customer retention through tailored campaigns based on individual purchase journeys and history.Enhanced Omnichannel Experience
Seamless omnichannel experience achieved through integrated eCommerce to ERP systems.
