Home / Case Studies / Singapore Fashion and Lifestyle Brand

/ Case Study · Retail

A Magento Enterprise Upgrade for a Fashion Brand. Six Country Stores, One Codebase.

/ The engagement

A Magento Enterprise 2.3 Platform for an Omnichannel Retailer.

A foremost active-lifestyle and fashion brand in the Asia Pacific wanted distinct websites for six countries and an upgrade of its shoe store from Magento Enterprise 2.1 to 2.3.4. Brainvire built new Magento sites with better performance, replaced the Doofinder search with Magento default elastic search, and delivered SEO-friendly stores that run smoothly.

Magento Enterprise 2.3Elastic SearchExtension UpgradesSEO Optimization
6Country stores
2.1 to 2.3.4Magento upgrade
ElasticSearch
SEOFriendly

/ About the client

Singapore Fashion and Lifestyle Brand

The client is the foremost active-lifestyle and fashion brand purveyor in the Asia Pacific. Its vision is to showcase an ever-expanding portfolio of new brands and an evolving omnichannel business, and it wanted distinct websites for six different countries.

The client approached Brainvire to upgrade its existing shoe website from Magento Enterprise 2.1 to Magento Enterprise 2.3.4. Brainvire's development and design experts created a new Magento website with better performance, fixed existing issues, and built stores that function smoothly and stay SEO-friendly.

/ The approach

Design, architecture, and features, shipped as one program.

/01Extensions

Checked for fit

Every extension had to match the latest Magento version, so the team identified compatible ones, custom coded the custom-built extensions, and upgraded those from previous vendors.

/02Search

Default and native

The client wanted to drop the Doofinder tool, so the team replaced the existing Doofinder search with Magento default elastic search.

/03Lists

Mapped with checks

All lists and checks had to be identified, so the team mapped them with Amasty extensions and implemented them across the stores.

/04Inventory

Sorted by SKU

Inventory needed smoother handling, so the team added a feature to sort orders by SKU for the client and its customers.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Identify extensions
/02 Replacing the Doofinder tool
/03 Identify lists and checks
/04 Smooth inventory management

Identify extensions

The client wanted to identify all extensions compatible with the latest Magento version. The development team identified the compatible extensions, implemented custom code for custom-developed extensions, and upgraded those built by previous vendors.

Replacing the Doofinder tool

The client wanted to replace the Doofinder tool. The team delivered on this requirement easily and replaced the website's existing Doofinder search with Magento default elastic search.

Identify lists and checks

The client wanted to identify all lists and checks. The team fulfilled the requirement, identified all lists and checks with Amasty extensions, and implemented them.

Smooth inventory management

The client needed smoother inventory management for the site. Brainvire's team added a feature to sort orders by SKU so the client and customers can filter orders easily.

/ Product screens

The delivered experience.

The interface people actually use.

Singapore Fashion and Lifestyle Brand delivered interface, screen 1/01Compare Products
Singapore Fashion and Lifestyle Brand delivered interface, screen 2/02Find a Store
Singapore Fashion and Lifestyle Brand delivered interface, screen 3/03Landing Page
Singapore Fashion and Lifestyle Brand delivered interface, screen 4/04Multi-Country Support
Singapore Fashion and Lifestyle Brand delivered interface, screen 5/05Checkout

/ The results

What changed, in numbers.

Better Speed and performance The new websites were built with the latest extensions and features for efficient functioning.
SEO Friendly websites Brainvire's team created smooth, SEO-friendly web platforms that attract traffic.
Reduced Server load The team cut unwanted Crons and scripts on the server to reduce load and lift performance.
Elastic Search The team replaced the existing Doofinder tool with Magento default elastic search.

/ Next step

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