Product launch

Modern-Age Try-On Feature Revolutionized Apparel Shopping Experience

October 18, 2022 Dallas, USA

Brainers developed a feature-rich Magento website for a leading apparel brand in the Asia-Pacific.

We implemented all basic features while designing this Magento website; however, our experts researched and introduced this new-age try-on feature. This feature allows customers to select a style, fabric, and button and place an order for a customized kurta of their choice.

With this feature, customers can get their preferred style in their favorite colors, sleeves, and cut. In addition, we implemented a feature where customers can get a designer-studio experience on the website.

“It is important to map a constructive way to meet increasing digital commerce demands in the fashion industry to provide an exceptional customer experience. Our experts have always implemented Magento solutions with the same aim, and we did the same for this client. We customized the strategy for the client to reach more customers,” said Chintan Shah, CEO of Brainvire.

This leading clothing brand has seven decades of weaving expertise in the finest quality of linen fabrics. They have 7000+ multi-brand outlets and 200+ exclusive stores of their linen brand for all fashion connoisseurs. They offer a wide array of fabrics for men and women on their Magento platform. 

This eCommerce website offers multiple customizable categories such as shirts, trousers, jackets, and coats. With this website, the client now has an omnichannel module that can enhance audience experiences at physical stores and eStores. This omnichannel includes order routing, inventory integration, single to multiple order routing, store-wise invoicing, and store-level returns management.

Their loyal offline customers enjoy a customized and comfortable shopping experience through this personalized website. Customers can simply skim through different product categories, personalize products as per their choice, add them to the cart, and it's on the way for delivery. Customers no longer have to walk down to the brick-and-mortar store; they can order from anywhere and anytime.

Our comprehensive consultation assisted the brand in earning a holistic makeover because shifting from physical stores to an online store was a real challenge. However, they realized that this was the right time to do so and reach more audiences with their entry into women’s apparel.

The proficiency of Brainers facilitated a smooth transition to digital commerce for the brand. The revitalized website design not only enhanced its appeal but also offered a user-friendly solution. This solution, in turn, yields valuable insights into customer behaviors and preferences. Leveraging these insights, the brand can curate a personalized product range, ensuring the right products reach the right customers. Selecting the right Magento partner was pivotal in achieving this successful transition.

This Magento retail store development has revolutionized the brand’s overall digital positioning.

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.

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