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Home / Case Studies / Commercial Equipment Supplier

/ Case Study · Retail

An Equipment Supplier Automates With CRM. Four Sites, One Odoo Backbone.

/ The engagement

A Magento and Odoo CRM Integration.

The client is a leading provider of commercial-grade equipment with 25 years of expertise, offering inflatables, tents, tables, chairs, and event accessories. Brainvire integrated a CRM solution across four Magento websites and Odoo ERP to automate the business from quote to order, syncing inventory, giving channel-specific accounting, a custom POS screen, and simplified bundle management.

Odoo ERPCRM AutomationCustom POSBundle Management
25Years of expertise
4Magento sites synced
OdooERP integrated
ChannelWise accounting

/ About the client

Commercial Equipment Supplier

With a quarter century of expertise, the client is a leading provider of commercial-grade equipment, offering a diverse array of products including inflatables, tables, chairs, party tents and accessories, floor dryers, and closeout items. It takes pride in a wide selection of inflatables and tents, from bounce houses and water slides to pole and frame tents in many sizes for any event.

Brainvire integrated a comprehensive CRM solution with the client's website to automate the entire business process, from generating quotes to placing orders. By connecting four Magento websites with Odoo ERP and CRM, the team delivered an omnichannel solution for daily operations such as orders, shipments, procurement, and accounting, improving customer relationships while reducing manual intervention.

/ The approach

Design, architecture, and features, shipped as one program.

/01Inventory

Stock, tracked

Managing bundle-product inventory across Magento and the marketplace was hard, so real-time tracking software manages orders and inventory and integrates with accounting for daily fulfillment.

/02Accounting

Channels, separated

The client needed channel-specific accounting, so the team separated sales-channel and payment-gateway orders and invoices for clear accounting visibility and margin clarity.

/03POS

Shipping, flexible

POS orders needed ship-later and salesperson options, so a custom Odoo POS screen offers various shipping gateways and salesperson visibility for more flexibility.

/04Products

Bundles, automated

Bundle-product orders were complex, so the team automated adding components and managing bundle inventory in orders and shipments for accurate, efficient shipping.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Manage inventory system →
/02 Accounting management →
/03 POS management →
/04 Product management →

Manage inventory system

The client needed a comprehensive system for daily order and inventory management with seamless accounting integration, and struggled to manage bundle-product inventory across Magento and the marketplace. The team implemented software that tracks inventory, manages orders, and integrates with accounting for real-time daily fulfillment.

Accounting management

The client needed an ERP with channel-specific accounting management. The team separated sales-channel and payment-gateway orders and invoices to give channel-specific accounting visibility and margin clarity, creating a smoother way to manage multiple sales channels.

POS management

POS order management had issues with ship-later and salesperson-specific order placement. The custom Odoo POS screen allows various shipping options, including ship later, and offers salesperson visibility, so the client can pick from different shipping gateways with more flexibility.

Product management

Order management of bundle products was complex. The team automated adding components and managing the inventory of bundle products in orders and shipments for accurate and efficient shipping management.

/ Product screens

The delivered experience.

The interface people actually use.

Commercial Equipment Supplier delivered interface, screen 1/01Dashboard
Commercial Equipment Supplier delivered interface, screen 2/02Inventory
Commercial Equipment Supplier delivered interface, screen 3/03Accounting
Commercial Equipment Supplier delivered interface, screen 4/04POS
Commercial Equipment Supplier delivered interface, screen 5/05Orders

/ The results

What changed, in numbers.

Synced Inventory Bundle and simple products were created in Odoo and Magento, and inventory tracking managed in Odoo synced with Magento for accuracy across both platforms.
Clear Revenue insights A channel-wise accounting system gave the client the results needed to make informed decisions and grow revenue.
Unified POS orders POS order management stayed consistent with regular website orders, so all orders run through one streamlined flow.
Simplified Bundle handling Odoo managed component handling in orders and shipments, removing the need to manage complex bundle structures in Magento and the marketplace.

/ Next step

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