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Upgraded Magento Store and Integration with PIM System Drives E-commerce Growth for An Established Tools Retailer

March 19, 2020, Dallas, USA

Brainvire's experts offered an updated store to help the client easily manage their massive inventory. The client is an established tools retailer that has provided the community with various kinds of power tools, hand tools, woodworking tools, and machinery since 1979. They have also successfully started their online store. The primary purpose of the client was to streamline their inventory management to fulfill orders faster and reduce returns. Brainvire understood this problem and integrated the online store to a PIM system to manage all the products under a single platform.

A successful e-commerce business requires smooth inventory management, on-time order fulfillment, and decreased product return rate. The client was facing difficulties in managing their huge inventory with ease. They were also unable to collate product content properly. This affected their overall customer service.

"The client needed an upgrade for their e-commerce store and a centralized platform to manage product and inventory information. As a leading e-commerce development company, we provide solutions that increase orders and reduce returns," said Mr. Chintan Shah, CEO of Brainvire Infotech.

The upgraded Magento store was packed with features such as gift card redemption, social sharing, iPad support, and more. This enabled the client to build upon an omnichannel marketing strategy. The PIM system will boost the conversion rates of the store significantly. Proper inventory management and product information will reduce rates by at least 25%. Finally, the upgrade will deliver a unique brand experience and increase the basket size, i.e, the number of items sold in a single purchase.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence,Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as 'Top IT Services Firm 2020', 'Top Mobile App Developers 2020', and 'Top E-commerce Developers 2020' by Clutch.

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