Home / Case Studies / Tyre Guy
/ Case Study · Retail
A Tire Dealer Moves Sales Online. Shop by Tire, Buy With Confidence.
/ The engagement
A B2C Magento Store for Tires.
The client is an established automotive tire dealer that offers durable, up-to-date tires and wanted customers to review, compare, and buy online. Brainvire built a functional B2C Magento store with shop-by-tire-size and vehicle-model search, an insurance quote request, an SEO-friendly build, an attractive design, tire installer registration, and secure PayFort payments.
/ About the client
The client is an established entity in the automotive industry, offering the most durable and up-to-date tires to its customers. It wanted to sell tires online so customers can review tire details, compare options, and then make a confident purchase.
Brainvire's Magento ecommerce developers built a functional B2C store that lets customers review different tires and their details before deciding. The team added features such as shop by tire size and vehicle model and a request-quote option for insurance, along with the latest news, testimonials, tire installer registration, and shipment to the customer's address to support the purchase decision.
/ The approach
Design, architecture, and features, shipped as one program.
Tires, found fast
Finding a tire in a vast list was hard, so shop-by-tire and vehicle-model features let customers search quickly and order the tires they want with ease.
Store, discoverable
The client wanted a functional store that ranks, so the team optimized the ecommerce section into an SEO-friendly website that improves product search.
Layout, engaging
A dull layout loses attention, so the team implemented an attractive design suited to the automotive industry with strong usability.
Quotes, clear
Customers were unsure about insurance, so an insurance quote form collects the needed details and lets the admin generate a quote quickly, giving customers a clear picture.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Advanced search
It was difficult for customers to search for their desired tires from a vast list. The experts added shop-by-tire and vehicle-model features, so search is quick and customers can place orders for the tires they want with ease.
SEO-friendly website
The client wanted a functional ecommerce website. The digital experts optimized the ecommerce section into an SEO-friendly website, which improved product search across the store.
Implemented attractive design
A boring layout and design is less likely to hold attention. Because the client belongs to the automotive industry, the team implemented a suitable, attractive design with strong usability.
Insurance quote feature
Customers had only a vague idea about insurance, which was the biggest hurdle in decision-making. The team added an insurance quote form that collects the necessary details, so the admin can quickly generate a quote and give customers a clear picture.
/ Product screens
The delivered experience.
The interface people actually use.
/01Storefront
/02Tire Search
/03Product
/04Insurance
/05Checkout/ The results
What changed, in numbers.
/ Next step
Ready for a redesign like this on your platform?
A 30-minute working session with a Brainvire architect: your current stack, your constraints, and where a rebuild actually pays off. No sales deck.
Book a Working Session →Cookies on this site
Essential cookies are always on. They keep the site secure and make forms work.
We also use Google Analytics and Microsoft Clarity to see how the site is used. We only turn these on if you accept.