obust Middleware Integration Increases Kuwait’s Contemporary Luxury Brand’s ROI
About
Icoona is one of the top contemporary luxury brands of Kuwait. It is a part of the Alyasra Fashion group and benefits from its 25 years of experience and goodwill. The unique luxury brand has a vast collection of products ranging from clothing and accessories for men, women, children, and babies to home decor essentials. It’s a one-stop destination where you can shop a unique selection of the world’s most upcoming and innovative brands. As a step toward sustainability, Icoona favors brands committed to sustainability and local artisan heritage.
Project Highlights
As digitalization took over the world, the client wanted to upgrade their systems to improve internal working, order management, and cut costs. They wanted a scalable microsoft solution that would help them grow and sustain rapidly in the competitive market. They wanted to connect their e-commerce website to the Microsoft Dynamics ERP and Carriyo systems for effective order and delivery management. It would also enable them to automate their business operations and gather quick results, increasing their returns on investment (ROI).
The Challenges
- Weak Processes Due to Manual Work:The client’s requirements outran their manually operated systems.
- Delayed Order Deliveries:Due to the lack of time to count inventory and the constant influx of new orders, order shipments were getting delayed.
- Data Input Done Manually:Prices for original and discounted goods are manually updated in the backend.
- Timely and Economical DeliveriesDetermining the nearest warehouse for an inexpensive and quick delivery proved difficult.
Tech Stack
Microsoft Azure
My Fatoorah
Azure API gateway
Azure Function
azure cosmos db
Carriyo
Azure Service Bus
Shopify
Tabby Payment Gateway
Microsoft Dynamics NAV
MERN-Stack
MEAN
NodeJS
MongoDB
Result
Increased Business Processes Efficiency
They could automate their business procedures by installing a Middleware system to link the client’s e-commerce website with Microsoft Dynamics ERP. It increased output and work effectiveness.An Improved Time and Inventory Management System
The order orchestration approach allows the client to count the available inventory before the order is marked as booked, ensuring efficient order fulfillment.Real-Time Data Updation
Original and discounted product pricing and inventory must be updated in real-time for effective order fulfillment. It works properly because of the Middleware link between the e-commerce website and the MS Dynamics ERP system.Minimized Shipping Costs and Time
Quick order fulfillment and cost reductions were made possible by locating a nearby warehouse or store with sufficient stock. The delivery partners also required less time and effort to fulfill an order. On-time deliveries enhanced consumer satisfaction while costing less to the client.
