Product launch

Mobile App streamlines operational efficiencies for a FMCG Market Leader in the Middle East

January, 2021 Dallas, USA

The client has a popular eCommerce platform with a niche presence in the Middle East. They offer an array of quality FMCG products to their customers. They are recognized for their exceptional tea variants. The client wanted a custom mobile application to provide an intelligent solution that allows their customers to make purchases in a few clicks.

Brainvire specialists crafted a smart eCommerce mobile app that eases the shopping spree of consumers. Observers state that consumers find it more convenient to place an order from a well-designed mobile app than on a website.

Our developers included dynamic, intuitive features in this brand new mobile app. The app allows the client to interact with customers round the clock. The app makes optimal use of the QR scan code, push notifications, and also search history. With the help of search history and past orders, the client can recommend similar products to the customers, thereby increasing the customer engagement.

“FMCG companies are largely based on customer journeys. A modern mobile app with innovative features can help redefine this journey and boost engagement. The mobile app embarks on a dynamic digital transformation journey and helps win more customers. Our team crafted a native app to ease the ordering process,” said Mr. Chintan Shah, CEO of Brainvire.

The team also proposed the idea of a loyalty program where the customer’s account will accumulate points based on their purchases. They can receive free products and customized discounts based on these points.

The launch of this mobile app was a stepping stone in the route of digital transformation of this FMCG front-runner.

The app allows customers to add/remove products, addresses, and payment details from the app. The smart mobile app saves the details of the products added in the cart previously. With this feature, customers experience an easy checkout process.

This native mobile app promises data protection and high-level performance. Alongside, customers can skimp through a variety of categories and add products to their cart quickly. Customers can view product details and then make their decision with an uninterruptible journey on the mobile app.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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