Brainvire and RAK Ceramics Launch Digital Flagship, Setting a New Global Standard for Ceramics E-commerce

Brainvire, a leading end-to-end ecommerce development partner, announced the successful Go-Live of the completely redesigned and re-platformed digital storefront for RAK Ceramics Online Shop.

RAK Ceramics, one of the world’s largest ceramics brands specializing in premium tiles and sanitary ware, partnered with Brainvire to transform its existing, transactional site into a visually stunning, high-conversion digital flagship that now fully reflects the artistry and premium quality of its products.

The launch marks a major milestone in RAK Ceramics’ digital strategy services, addressing previous challenges with high bounce rates and low conversion by moving beyond an outdated user experience.

Brainvire, leveraging its expertise in UI/UX consulting and the ceramics vertical, executed a comprehensive project that included a full UX audit services of the old site and website redesign services based on current industry trends.

The core challenge was to integrate the visual appeal of physical ceramics—a high-consideration purchase—with the technical demands of a high-volume ecommerce site. Brainvire's UX UI design services focused on creating a premium, mobile-first design that visually narrates the brand story, ensures intuitive navigation for a large product catalog, and significantly simplifies the path to purchase for three generations of shoppers: Millennials, Gen Z, and Old School consumers. This approach successfully integrated artistry with cutting-edge technology, creating a superior ecommerce website development solution.

The re-platforming involved moving the site to a modern, scalable platform, built on a clean code base, showcasing Brainvire's capability as a full-stack ecommerce development partner. Key functional improvements were implemented to directly boost conversion and customer satisfaction.

The new design features personalized content delivery, offering a more relevant experience compared to the old UI/UX. The process included Guest Checkout Optimization, which reduced the number of checkout steps and streamlined the guest checkout feature to minimize cart abandonment. Following the launch, the site recorded a 20% faster mobile load time compared to the previous version, a direct benefit impacting both user satisfaction and SEO performance.

The project was finalized with rigorous QA and testing services, including comprehensive functional, security, and cross-browser testing, as well as Load Testing to validate stability during anticipated peak sales periods, ensuring a flawless launch delivered on time and on budget.

The successful launch of the new RAK Ceramics Online Shop establishes a new benchmark in the ceramics and home furnishings e-commerce space by integrating high-fidelity design with scalable functionality. This reinforces Brainvire’s position as a leader in experience-driven digital transformation solutions for major physical goods manufacturers.

“This project is a perfect example of how the B2B and D2C worlds are merging,” said Chintan Shah, CEO of Brainvire. “In 2025, B2B buyers and D2C consumers alike demand B2C-like experiences—they want seamless omnichannel journeys, self-service capabilities, and mobile-first, personalized content. The new RAK Ceramics platform is composable, scalable, and built for hyper-personalization. We delivered an experience that is not just beautiful, but also a powerful, scalable engine ready to support RAK Ceramics's global growth for the next decade. We have successfully addressed the challenge of high-consideration purchases by delivering an immersive digital experience that breeds confidence and drives conversion.”

A representative from RAK Ceramics commented on the launch, stating, "RAK Ceramics is thrilled with the new e-commerce platform; the new functionality has transformed how our customers shop. We anticipate a 15% increase in online conversion and a 15% reduction in returns within the first year.”

Visit https://www.brainvire.com/adobe-commerce-development-services/ to explore how you can transform your ecommerce platform with enterprise-level scalability and a superior user experience with Brainvire as an Adobe Gold Partner.