Mobile Marketing Trends 2013 – Essential Pointers For Marketers To Reach Mobile Users
The mobile application development industry is shining like never before. With the recent technological advancement in mobile technology, mobile application development is now showing strong growth and future. The main reason behind such an immense popularity and growth of the mobile industry is the never ending trend of launching newer mobile devices, mobile operating systems and apps by the mobile makers. This is the right time for the marketers to cash the popularity to make some smart money!
Today, almost 9 out of 10 mobile users are available online through their mobile devices and access or search for the information of their interest on the go. While this led a huge shift in the recent years, mobile marketers can easily leverage from this mobile madness to make some smart profit through mobile advertisements and a lot of other ways in the year 2013.
Of course, mobile marketing can bring a lot of benefits for the marketers, it is important for them to consider a few basic things while marketing over the mobile. In this article, we’re going to consider a few of the most basic aspects that will help the marketers to get the maximum from the mobile marketing.
Keep in mind that mobile users are always available ONLINE
It is not a new thing that mobile devices have become a means for everyone around us to perform almost everything starting from surfing the internet, search for the information or location to make the payments on the go. It is obvious that a mobile user is always online to perform their routine tasks.
It has grown and become an effective “Advertising Medium” for the marketers as more ‘n’ more mobile users responding positively to the location-based services and other deals and offers. It is very beneficial for the internet marketers to utilize this channel to bring a personalized experience to the end users.
Utilize native or core features of the mobile devices
Of course, mobile advertisements are informative and to the point, but it should be designed keeping mind the limitations of the mobile devices in order to provide better user experience. Make sure you utilize the native features of the device, including maps, calendar and so on, as it wil help you create a long lasting impression for your company or product.
Leverage from the responsive web design
Responsive website design is a concept that lets the designers create a single website that run smoothly on the multiple mobile device platforms. Ensure that you leverage from it by providing an easy way for the consumers to make purchases of their favorite product. It will help you get maximum benefit from it.
Feedback from the users is important
Being a mobile marketer, it is important that you conduct or ask the users to give feedback about their experience. In order to grow and expand your business, it is very important that you keep in touch with the potential users even after they’ve made purchases from you.
Ensure that you consider and apply all of the above discussed points in order to gear up your marketing efforts over the mobile media. Do you have more thoughts to share on mobile marketing in 2013? Share your views in the comments…!