MultiFunctional E-Commerce Website For A Prominent Supplier of Audio Visual and IT Products
About
A UAE, Dubai based client approached Brainvire to develop e-commerce multi-functional websites for various Audio Visual & IT products. The client is the prominent supplier of the various Audio visual and IT the products and holds 20 years of technical expertise in AV & IT. The main aim of the client is to widespread its product reach across multiple countries that not only creates an impact on business revenue but, also increases its visibility among millions of people. The client has already marked its presence over 4 countries and offers customized solutions to businesses/organizations in over 40 different brands. The websites are designed keeping in mind global audiences.
Project Highlights
With progression in technology and popularity of the internet, more and more people are turning towards the web for multiple purposes. The internet is no longer an option just to find information or to connect with people on social media platforms rather it is a platform that allows people to buy and sell the products. So, in order to establish its presence over different parts of the countries, the client develop multiple e-commerce websites that give information and details regarding various Audio Visual and IT products in multiple categories. The website allow users to buy multiple products with various shipping options. The expert team of Brainvire analyzed client business pattern and developed a highly robust, scalable and interactive website using Magento and PHP language and is compatible with all the latest browsers.
The Challenges
- Third party integrationAfter website launch, the server was facing a huge issue. Managing queries of thousands of customers and giving appropriate feedback was indeed difficult. In order to overcome such challenge client decided to integrate MailChimp –third party service to send bulk feedback. Customization in MailChimp made integration complex and challenging for developers.
- Customized ThemeOne of the major challenges in the entire project was to develop custom website theme in such a manner that it does not impact the performance of the website.
- Website UpgradationUpdating website to the latest PHP version was a bit complex due to website multi-level hierarchy and its rigid coding structure.
- Security StandardsMaintaining website security structure as per the latest technology updates is indeed difficult.
Tech Stack
jQuery
AJAX
Community Edition
PHP
CSS 3 HTML 5 JS
Result
Streamlined User Experience
Implementation of custom theme helped business to streamline entire user experience and thereby increase conversions.Advanced Security
Updating website to the latest security patches safeguard business from malicious attacks and thereby tightens business security.Increased User Base
Increase in customer satisfaction help business to enlarge its user base by 55%.Improved Conversions
A drastic change has been noticed in websites; improving conversion ratio from 15% to 39%.
