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/ Case Study · Retail
An Audio Visual Supplier Scales Its Magento Store. Conversions From 15% to 39%.
/ The engagement
A Multi-Functional Magento Store Built to Scale.
A Dubai-based client with 20 years of audio-visual and IT expertise asked Brainvire to build multi-functional ecommerce websites for its products. Present in four countries with over 40 brands, the client needed global reach. The team built a robust, scalable Magento and PHP store with a custom theme, MailChimp integration, a PHP upgrade, and tightened security.
/ About the client
A UAE, Dubai-based client approached Brainvire to develop multi-functional ecommerce websites for a range of audio-visual and IT products. A prominent supplier with 20 years of technical expertise, the client already served four countries and offered customized solutions across more than 40 brands, and it wanted to widen its reach and visibility.
To establish presence across regions, the client built multiple ecommerce sites detailing its audio-visual and IT products by category, with multiple shipping options. Brainvire's team analyzed the business pattern and built a robust, scalable, interactive store on Magento and PHP that runs cleanly on the latest browsers.
/ The approach
Design, architecture, and features, shipped as one program.
Integrated for feedback
Handling thousands of customer queries was hard, so the team reworked the code to MailChimp parameters and integrated it for bulk feedback.
Customized without drag
A custom theme risked slowing the site, so the team built an eye-catching theme that optimizes code and compresses size for strong throughput.
Upgraded to latest PHP
The multi-level hierarchy made upgrades complex, so the team updated the store to the latest PHP version seamlessly.
Hardened with patches
Security standards keep shifting, so the team applied the latest security patches to tighten the store against attacks.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Third-party integration
After launch, managing thousands of customer queries and feedback strained the server, so the client chose MailChimp for bulk feedback. Its customization made integration complex, and the team overcame it by changing the coding structure to MailChimp parameters and integrating it with the system.
Customized theme
A major challenge was building a custom theme that would not hurt performance. The team designed a fully customized, eye-catching theme that optimizes the coding structure and compresses application size for the best throughput.
Website upgradation
Updating the store to the latest PHP version was complex given its multi-level hierarchy and rigid code. Deep knowledge of the technology let the team upgrade the store to the latest PHP version seamlessly.
Security standards
Maintaining security to the latest standards was difficult. Staying current with tools and technology, the team updated the store with the latest security patches and tightened protection.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Catalog
/03Product
/04Cart
/05Checkout/ The results
What changed, in numbers.
/ Next step
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