OptiMA Inc.’s MyWhiteboards.com Gets an eCommerce Transformation with Brainvire

MyWhiteboards.com, personal dry-erase experts offering a comprehensive selection of dry-erase products from OptiMA Inc., has partnered with Brainvire to overcome technical challenges impacting its eCommerce operations. 

Leveraging its expertise in Magento ecommerce development services and complex eCommerce solutions, Brainvire will optimize MyWhiteboards.com’s dual-platform ecosystem, built on Magento 2 and Odoo ERP, paving the way for enhanced performance, smoother operations, and greater customer satisfaction.

MyWhiteboards.com encountered severe platform instability, including frequent Magento 2 downtime and performance bottlenecks, particularly during checkout. The system also suffered from excessive server resource usage, recurring security vulnerabilities, and conflicts arising from caching layers, CDN, and third-party extensions. 

The Magento platform experienced performance degradation on the backend due to high database CPU usage, leading to delays and operational disruptions. Critically, unreliable synchronization between Magento 2 and Odoo, coupled with issues in third-party integrations like FreightPop, were causing significant order flow disruptions and inefficient data management.

OptiMA Inc. approached Brainvire seeking a seasoned technical partner with deep expertise in both Magento 2 and Odoo, as well as proven capabilities in integration governance. The goal was to stabilize its eCommerce operations, resolve critical performance issues, and establish a foundation for long-term scalability and reliability. Brainvire’s reputation for tackling complex eCommerce challenges and delivering tangible results made the firm ideal for this critical undertaking.

Brainvire’s comprehensive approach involves a deep-dive technical audit, followed by targeted interventions to achieve Magento 2 performance optimization, enhance Odoo performance, ensure robust and reliable integrations (including eCommerce ERP sync and third-party app integration), and establish strong release management and deployment governance. 

Key focus areas include checkout speed improvement, implementing a comprehensive QA and testing strategy, ensuring seamless order synchronization and shipping automation, and fortifying platform security through firewall rules setup. Underlying all efforts is a commitment to achieving overall platform stability and ensuring data integrity assurance across all integrated systems.

Brainvire’s impactful solutions include a thorough technical assessment pinpointing the key areas for improvement across both platforms. Its team has since been diligently working to improve website uptime and responsiveness, refine checkout performance, optimize server resource usage, and bolster security measures. They are also tackling the critical integration failures between Magento 2, Odoo, and third-party logistics tools like FreightPop, ensuring accurate and reliable data flow.

“In today’s dynamic eCommerce landscape, the seamless integration and optimal performance of interconnected platforms like Magento and Odoo are paramount for business continuity and growth,” says Chintan Shah, CEO of Brainvire. “Our partnership with OptiMA Inc. aligns perfectly with the increasing demand for expert management of complex, enterprise-grade digital infrastructures. This project underscores Brainvire’s ability to not only diagnose and resolve critical technical challenges but also to establish robust, scalable solutions that empower our clients to deliver exceptional customer experiences and achieve their business objectives.”

Early milestones in this ongoing partnership include a whopping 40-60% improvement in checkout performance, successfully mitigating multiple security vulnerabilities, and establishing automated, real-time synchronization of critical business data across Magento 2 and Odoo. Brainvire is committed to delivering continued stability and optimization for MyWhiteboards.com, ensuring a reliable and high-performing eCommerce platform for its valued customers.

To learn more about Brainvire’s eCommerce capabilities across industries and geographies, visit: https://www.brainvire.com/ecommerce/