Tech Stack
- WordPress
About Client
Located in the North-America geographical boundaries, the client is an elite e-News portal. They share and publish positive and interesting discoveries, experiences, and achievements spanning the globe. Their aim is to showcase encouraging events and stories to the Generation Z audience.
About Product
Brainvire’s experts revamped the entire layout and UI/UX of the portal; this helped gain massive reach for the client. Our team introduced a custom content management system for the portal. They also ensured that every article can be viewed with different aesthetics by an overhaul of existing web pages. They provided a dynamic look to the portal that streamlined the connectivity and helped retain the audience.
Develop bold and interactive graphics:
The client enjoyed an interesting number of followers but required few additional sections to provide a unique appeal.
In line with the key concern of the client, Brainvire’s consultants suggested a personalized approach. Intuitive UI/UX implementation alongside a tailored audience approach helped grab the attention of the millennial audience. The team utilized sharp aesthetics that can compel visitors to spend more time on the website.
Solution
The Challenges
Result
- Tailored strategy to target the millennial audienceBrainvire’s consultants designed a roadmap that allowed the client to target the right audience, specifically Gen Z and millennials.
- Diverse layouts for different pagesA common layout for all pages gave an unappealing look to the website leading to higher bounce rates. Our developers created striking layouts for different pages to keep the audience in the loop.
- Effective On-page practicesTo maintain and improve the page ranking, our team implemented several On-page activities like easy-to-read content and content based on targeted keywords to name a few.
- Coping with complex requirementsIt was a challenge for the team to meet complicated client requirements. Besides, working on an existing website is yet another complexity. Our experts carried out the entire transition process from the old to new website quickly. They also introduced new layouts and executed SEO practices effectively.