Brainvire Unifies Amber Packaging’s Luxury Logistics with Odoo ERP Integration

In the world of luxury goods, where brand legacy meets global expansion, a unified operational backbone is crucial for flawless execution. Brainvire, a leading provider of tailored ERP solutions, has recently announced the successful integration of key systems for Amber Packaging Dubai.

As part of the esteemed Zielinski & Rozen Perfumerie – an artisanal fragrance house founded in the ancient and bohemian streets of Old Jaffa in 1905 – Amber Packaging’s operations demanded a sophisticated solution to connect its existing Shopify website with its third-party delivery infrastructure, all unified through a central Odoo ERP.

Amber Packaging Industries LLC, a prominent premium packaging vendor in Dubai, serves as a vital component of Zielinski & Rozen Perfumerie’s global expansion. Specializing in packaging solutions for luxury products, Amber faced the challenge of managing high-volume orders and inventory without its physical warehouse.

This necessitated a robust digital framework that could organize seamless order and fulfillment workflows between its existing B2C eCommerce platform on Shopify and a crucial third-party logistics provider, the CSS system. The primary objective was to achieve real-time visibility and automation across every stage of the order lifecycle, from initial customer purchase to final delivery.

Brainvire delivered a comprehensive Odoo ERP implementation designed to centralize and unify these disparate systems. A crucial part of this project involved developing a robust Shopify-to-Odoo order sync. For B2C orders placed directly on the Shopify website, customer purchases are now automatically imported into Amber’s Odoo system. Subsequently, corresponding delivery orders are seamlessly synced with the CSS system, which manages inventory and handles all warehouse operations on Amber’s behalf. Real-time delivery status updates from the CSS team are then automatically reflected in Odoo, ensuring prompt Shopify B2C order automation. B2B orders are also directly created in the Odoo system, enabling easy automation and accurate fulfillment.

This dual capability ensures comprehensive Odoo B2C order management and efficient B2B logistics. Beyond integration, Brainvire leveraged its expertise in custom Odoo module development to implement a custom price list calculation. This was essential to accommodate Amber’s unique and intricate pricing structure, guaranteeing accurate and automated pricing across all transactions and meeting specific business requirements.

“In the luxury segment, a brand’s global presence demands not just premium products but a seamless, transparent buying experience from every touchpoint. For an iconic brand like Zielinski & Rozen expanding through Amber in Dubai, unifying its existing digital storefront and logistics channels into one cohesive system was paramount,” stated Chintan Shah, CEO of Brainvire. “This project is a prime example of how strategic Shopify Odoo Integration can revolutionize operations, effectively transforming a complex, multi-system setup into a single source of truth.”

Brainvire’s approach was characterized by extensive customization of Odoo where necessary, especially for the pricing and fulfillment workflows, while leveraging standard functionalities for core sales and purchase operations. The firm’s commitment to an iterative testing process, combined with continuous client feedback, ensured all specific requirements for this packaging supplier in Dubai were addressed efficiently. Brainvire also provided custom reporting and dashboards, offering Amber Packaging enhanced visibility and control over its digitized operations.

What sets this project apart is Brainvire’s ability to create a ‘virtual warehouse’ environment for

Amber, connecting its B2C storefront, core ERP, and a third-party logistics provider into one cohesive, automated flow. This comprehensive Shopify B2C order automation, coupled with a custom pricing engine, ensures real-time accuracy and efficiency, aligning perfectly with current trends in frictionless digital commerce and integrated supply chain management for global luxury product distribution.

This successful collaboration positions Amber Packaging at the forefront of digital efficiency in the Middle East’s luxury sector. The integrated system now provides accurate, real-time data, enabling improved decision-making, enhanced customer satisfaction through faster fulfillment, and a robust foundation for Zielinski & Rozen’s continued global expansion in its specialized market.

Learn more about Brainvire’s Odoo partner capabilities at https://www.brainvire.com/odoo-partner/