Product launch

Odoo ERP Portal Eased Digital Transformation of Supply Chain for a Cyber Security Pioneer in the Middle East

February, 2021 Dallas, USA

Our experts introduced a customized reseller portal for a remarkable digital transformation experience for a cyber-security giant based in the Middle East.

We offered a comprehensive solution to overlook the entire supply chain based on vendor incubation packages through resellers. We implemented a strong Odoo ERP backend to transparently and smoothly manage the vendors, customers, and company sales process.

This well-designed website comprises a secure reseller registration request so that customers can inquire about products directly with the enlisted resellers. By simulating a customer-specific Cloud solution, the ease of virtual communication improved drastically between parties involved.

To ease accessibility, we developed a native mobile app for resellers that is identical to a web portal.

Besides, the portal also includes advanced features such as auto lead assignment, incentives for sales reps, and rebates for resellers. The automated process offers a complete 360-degree view from the lead to the rep process. It allows the vendors to identify and target the right audience based on certain pre-decided sales criteria such as roles, geography, and technology portfolio.

With these features, the client no longer has to fear leads slipping through cracks.

The organization has an elite position in the cyber-security industry. They also have good connections with the niche Spectrami Group. This value-added distributor is well-recognized for its all-inclusive cyber-security solutions that they offer to other businesses and customers. The client has a strong Middle East presence and has worked with different industry verticals.

“A good marketplace has the potential to bring together buyers and sellers to bring in business transformation. Simultaneously, this strong channel can increase operational efficiency and drive sales for the company. With this intent, our team supported the marketplace with the Odoo ERP backend, web portal, and mobile apps for resellers, and an in-built messaging platform. We implemented the right features that can improve operational efficiency, profitability and provide a consumer-based experience to all the parties involved,” said Mr. Chintan Shah, CEO of Brainvire.

With the help of Odoo, our team offered a bifurcated dashboard based on reseller user roles like a sales rep, stock manager, marketing person, accountant, etc. We created logic in the Odoo backend to showcase reseller-specific data on the reseller's portal based on their agreement with the client.

A separate logic in Odoo to track eligibility of reseller rebate, the incentive for reseller sales rep, and commission for salesperson.

An organized and transparent communication platform ensured that all parties can communicate seamlessly. We designed a real-only vendor portal specifically for vendors so that they can track all active opportunities of products and purchase orders.

With the introduction of automation in order processing using AI and ML, the engagement rate grew by showcasing the relevant user information. The Data and Analytics platform regularly monitors all the essential parameters to make informed decisions for business profitability. This digital transformation led to the inception of a new journey for the client.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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