Engagement

Brainvire powers the Software Ecosystem for Ajmal Perfumes

July 27, 2022 Dallas, USA

Ajmal Perfumes was founded in 1950 in Assam, India, and has since evolved to become a global luxury perfume firm with headquarters in Dubai, United Arab Emirates.

Ajmal Perfumes has since grown to become one of the world's leading oil-based perfume manufacturers, retailers, and distributors.

Ajmal Perfumes wanted to change the way they worked, so they recruited Brainvire to power the software ecosystem by creating an interactive system in which SAP ERP, Odoo CRM, and POS communicated with one another, allowing businesses to scale more in sales and marketing.

Rather than relying on a separate POS, CRM, loyalty, and campaign management system, they wanted everything to work together seamlessly as part of a single integrated system.

“Ajmal and Brainvire have been working as a team for over a year now. After we had analyzed their requirements thoroughly, agile and hybrid approaches were used to meet their needs. Onsite interaction was a big help, so we decided to add it. The project was completed in a remarkably short period of time, given the number of revisions that were made. It took less than a year to complete the full implementation,” said Chintan Shah, CEO, Brainvire.

To provide a seamless shopping experience for both in-store and online customers, Odoo POS was integrated into all stores worldwide.

Manufacturing, accounting, procurement, and sales are supported by the Orion ERP and MRP software systems. A new system was required because the old one was unable to support more than 500 individuals. The old one had worked fine. Using Brainvire's sophisticated SAP ERP and Odoo POS interface, Brainvire's retail firm was able to expand digitally.

Ajmal Perfume had customer relationship management (CRM) and a loyalty program administration system in place. We deployed Odoo CRM because they needed an adaptable, customizable, and user-friendly customer relationship management (CRM) platform.

Ajmal Perfumes had a loyalty program called Ajmal 1; Brainvire changed the needs of a loyalty program and merged them into Odoo CRM and Odoo POS for the benefit of the company.

As a Result
By utilizing Odoo POS, our client was able to concentrate on B2C sales while also growing its B2B business and providing a seamless omnichannel experience to its clients and end users alike.

We proposed integrating the Odoo POS with SAP's ERP in order to have complete control over sales activities and financial performance. Perfumer Ajmal Perfumes decided to do the same thing as well. They're still working on it.

It is possible to create marketing campaigns and product offerings that are more relevant to the consumers' needs by implementing Odoo CRM, which will allow businesses to maintain customer data, purchase and transaction history, and expand their audience more effectively.

Implement analytics-trackable social media marketing and discount schemes.

Odoo POS has a rewards program. Customers can now redeem points on a wide range of products, invoices, and customers. Discounts have been increased as a result of our efforts. With Odoo's system, you may combine various discounts.

Delivering a consistent experience across markets, physical venues, and the internet should engage customers. A Magento-Odoo integration was designed by Brainvire to fulfill their company needs and assure smooth operations.

To know more about Brainvire’s odoo aptitude, drop an email at info@brainvire.com.

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.

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