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/ Case Study · Automobile

Odoo and Magento, Built for Auto Parts. B2B and B2C in One System.

/ The engagement

An Omnichannel Tire Business on Odoo.

We revamped the Magento storefront and built Odoo ERP integrated with Adobe Commerce, adding a Make-Model-Year fit finder and five delivery options for a tire titan.

Odoo ERPAdobe CommerceMake-Model-YearB2B and B2C
1991In the tire business since
200+Physical locations
150+B2B distributor relationships
5Delivery options for buyers

/ About the client

Online Tires

A leader in the tire industry since 1991, this company grew from a single store into a multi-channel powerhouse with over 200 physical locations and a strong online presence.

Prioritizing a seamless omnichannel experience and relationships with over 150 distributors, they engaged Brainvire to streamline operations. We built a customized B2B and B2C platform with Odoo ERP integrated into Adobe Commerce.

/ The approach

Design, architecture, and features, shipped as one program.

/01Innovation

Features that fit

We implemented unique website features that improve the experience for businesses and individual buyers alike.

/02Customization

A simpler purchase journey

We customized the purchase journey, smoothing transactions and lifting customer satisfaction.

/03Streamlined

Efficient back office

We engineered solutions that optimize internal operations, managing orders and shipping efficiently.

/04Responsive

The right tire, fast

We created a responsive system so customers easily select and order the right tires for their vehicle.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Product line management →
/02 Operational centralization →
/03 B2C website inefficiency →
/04 B2B order customization →

Product line management

Managing extensive product lines efficiently, especially for B2C, was a challenge. We built tools to handle the full catalog cleanly.

Operational centralization

There was no centralized platform for B2B and B2C, which caused inefficiency. Odoo ERP integrated with Adobe unified both.

B2C website inefficiency

An inefficient B2C site made finding the right tire and wheel combination hard. We added a Make-Model-Year fit finder and saved searches.

B2B order customization

B2B customers needed more customization and flexibility in order types. We offered five delivery options and flexible order management.

/ Product screens

The delivered experience.

The interface people actually use.

Online Tires delivered interface, screen 1/01Dynamic Pricing
Online Tires delivered interface, screen 2/02Fitment Search
Online Tires delivered interface, screen 3/03B2B Orders
Online Tires delivered interface, screen 4/04Container Fill

/ The results

What changed, in numbers.

5 Delivery options The brand tailored five delivery options for businesses, each with distinct advantages.
Saved Recent searches The site saves the last three searches for guests and registered users.
Efficient Order management Odoo ERP integrated with marketplaces for real-time Amazon and Snap Commerce updates.
Rebates Loyalty program A rebate program offers credits, gift cards, checks, and quick bank deposits.

/ Next step

Ready for a redesign like this on your platform?

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