Odoo ERP Elevates the Industry-Leading Carpet and Rug Brand’s eCommerce Presence

Nov 17, 2022 Dallas, USA

“E-commerce is not an industry; e-commerce is a tactic.”

eCommerce is, without a doubt, the greatest treasure of our time. Customers are looking for ways to save money and time. And by integrating e-commerce and digital capabilities with the physical shops, we can provide advantages that would be unavailable from a purely digital competitor.

One of the studies shows that in 2021, there were 2.14 Billion digital buyers. That's 2.76 Billion out of a total global population of 7.74 Billion.

And our customer is the preeminent American manufacturer of the best bespoke carpets and rugs, whose wares may be seen underfoot in some of the world's most illustrious residences and public spaces. They run a well-established retail firm. Thus, they're searching for a cutting-edge ERP system capable of handling all aspects of their operations, from inventory management to customer orders.

Chintan Shah, CEO of Brainvire, said, "eCommerce business and social engagement thrive on open communication channels. So, setting up a solid network for our client's users is crucial. In addition, the brand wanted a solution that would assist with its eCommerce and ERP needs. Hence, to meet their demands, we have introduced the Odoo ERP system to standardize their daily operations." 

In a market with hundreds of eCommerce solutions from different vendors, picking the one that best fits your company's needs might take time and effort. Therefore, Odoo is the platform of choice. It's an all-inclusive online storefront that works hand-in-glove with the other Odoo apps that the company already uses.

The project's primary objective was to build a digital e-commerce platform for promoting and selling items via both B2C and B2B channels, with seamless interaction with the Shopify website and an improved user experience.

To guarantee that all business needs are met, Brainvire met with clients and their teams multiple times to collect requirements, understand the processes involved, answer any questions that may have arisen, provide advice based on industry best practices, conduct an in-depth analysis of the day-to-day workflow of the business, and observe any relevant processes.

With the upgrade from Odoo 14 to Odoo 16 Enterprise, we were able to provide the company with a fully functional enterprise resource planning (ERP) system, complete with all of the necessary apps for handling sales, customer relationship management, purchasing, inventory management, accounting, marketing, and reporting. Moreover, we have discovered several problems in the accounting field, and our programmers have provided counseling, worked on the issue, and assisted the clientele in adopting the best practices. As a bonus, the Odoo architecture enables the chart of accounts to be customized to suit your needs.

In addition to enhancing the overall user experience, our developers have made it easier to place orders and do business with suppliers, both of which have led to an uptick in website traffic.

We also migrated data from the previous desktop system, dating back 5 years, into Odoo. Accounting problems are resolved, data is updated, and setup advice and best practices are provided as part of this service.

Some of the features we've worked on include the ability to adapt to different languages and currencies, as well as the capability to handle taxes and payments via a linked bank account.

Now, our client's eCommerce business can reap the benefits of Odoo's excellent marketing tools and a host of other advantages, thanks to the seamless connection of the two platforms.

Don't hesitate to give us a call or send us an email at if you have any questions about Odoo ERP deployments and would want to speak with our qualified specialists.

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.

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