Online Community Platform Promoting Thousands of Cultures

Categories : All, Social Networks

Client Requirement


In today’s fast-paced and high-tech world, people are accessing the internet and virtual communities in ever-growing numbers. Virtual communities (also known as online communities,e.g. forums, blogs, newsgroups and social networking sites) have brought different people together to interact with one another. The client demanded an interactive cross-cultural online community platform dedicated to bringing people together from all over the world and allowing them to share their cultures, ideas and interests.

Online Community Platform Promoting Thousands of Cultures provides a space where members can represent their cultures, form different cultural groups and interact for a meaningful cultural dialogue across geographical, cultural and ethnic boundaries. We delivered a fun and interactive life online – a social experience that will help the users to discover what’s going on with the world and helps the world discover what’s going on with you.

The cross-cultural online social networking community combines culture, self-expression and entertainment enabling the user to consume, create, discover, curate and share digital content in entirely easy and fun ways.

Other features include:
  • Geo-targeted and personalization to each member’s profile.
  • Unique approach to social networking w here members from the same country are automatically grouped as friends and only have to send friend request to members from other countries.

  • Members can maintain existing connections and expand their social network with culture lovers from all over the world.
  • The user can create their own blogs, share favorite pic tures, participate in various polls and discussion forums including Ask the Expert and Culture Talk Show, rate and review what other people find funny or shocking, share cool local news, message their friends, check out the latest music and videos, test their Culture IQ by taking and creating a fun cultural trivia game, shop in the Tribal Fashion Store, check out events across the world and much more all while earning loyalty points.

This is an online hub for those looking to expand their understanding of world’s new cultures,traditions, customs, fun-filled facts, places, people etc. by interacting with members from around the world all in one place.

Project Challenges

  • Developing a robust architecture capable of handling millions of users at the same time without slow ing the site down.
  • Implementing a reliable framework that instantly connects users with groups, individuals, events and other happenings across the web.
  • Project team developed several modules to incorporate social networking feature using Joomla Framework.
  • Other challenges include integration of VirtueMart Store with an extensive list offeatures where the user can buy online products based on various cultures and traditions.
  • Provision and maintenance of the database of a range of interactive features like blogs, forums, news and events to ensure user participation thus enhancing the user’s community networking experience.
  • Ensuring user privacy and safeguarding their content.

Technologies Used

Operating System & Server Management Linux OS,Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments Joomla, Virtuemart, PHP, AJAX, Java Script, HTML5, CSS3 etc.
Database MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups


Project Leader 1
Developers 2
Designers 1
Quality Assurance Testers 1


The enormous structure of the website and the cha llenges involved necessitated the adoption of a four-tier approach that consisted of:
  • The GUI of the website formed the User Interface layer.
  • MYSQL Server Database, Tables, Stored Procedures etc… incorporated within the database layer.
  • Conversion of data between incompatible type systems in databases and accessing data from the database for the Interface layer and Database Abstraction layer respectively.
  • All the business logic procedures for modules such as User Prof iles, Invitations, Forums and Blogs etc… forming the Business Logic layer.


The online networking characteristic of the website called for the design approach to be built around PHP and MySQL Server. Modules like Forums, Blogs, News, Events were developed in PHP such that they can be executed directly from the UI layer. In order to most effectively access the database in an object-oriented context, an interface translating the object logic to the relational logic was used to communicate with the relational databases in an object – oriented manner.

An intermediary abstract ion layer was created for accessing data from the database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers. Sub-domains were used for the different areas of the website to guarantee scalability.

Development Highlights

The sturdy architecture was equipped with an exhaustive online feature to fulfill the social networking aspect of the site. The optimized database was synergized with superior query features to offer accurate results through comprehensive search & browse options. The site employed numerous user and service ranking tactics to encourage user participation and ensure the authenticity of reviews. The entire framework was kept highly scalable in order to provide adaptability & ease while incorporating new features. Web usability guidelines were strictly adhered during the development and the interface was made easily navigable through the judicious use of CSS and HTML controls. The site was developed and fully functional within a span of 6 months.

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Client Saying

Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing...
Mr. Clarke Verdel
I just want to say it's truly worth investing in services of Brainvire. They gave me what I required and...
Mr. Vinay Saini
Daniel Coburn, the president of gives the honest opinion regarding his experience working with Brainvire for developing his social...
Mr. Daniel Coburn
Just wanted to say massive thanks for all the help from the Brainvire team. After years of having a website...
Mr. Rohit Singla
Brainvire completed the job professionally and with an interest to solve the actual root problem I was having. They demonstrated...
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