Website’s Performance Improvement is Directly Proportional to Increase in Conversion Rates
About
Known for its auctions, where customers can buy and sell rare and valuable bottles, the client is a renowned name in the wine and liquor industry based in New York. Founded in 1944, it has become a trusted source of fine wines and rare spirits. It also provides secure and temperature-controlled wine storage facilities to ensure optimal conditions for aging and preserving valuable wine collections. It makes them a comprehensive and trusted resource for wine enthusiasts and collectors with a strong reputation built over decades.
Project Highlights
The client wanted to improve the website’s performance and overall speed to deliver exceptional user experience to its customers. It offers a variety of wine and spirit product categories with a huge collection of reviews from wine critics, journalists, and publications. It showcases in-stock and future-arrival products, enabling customers to place an order for future-arrival products. The website also has a feature where customers can store the wine if they don’t want an immediate delivery. Additionally, customers can see upcoming wine events and subscribe to the events.
The Challenges
- Inaccurate Stored Wine Information:Customers are unable to see their stored wine in the ‘My Account’ Section.
- Inefficient Website Performance:The website was slow and inefficient due to many product attributes.
- Website’s Security:Unauthorized users accessed the Magento Admin Panel, injected malicious code, and created security issues.
- Product Recommendation Metrics:Existing product recommendations did not allow rules to modify and see the product recommendation metrics.
Tech Stack
CSS 3
JavaScript
PHP
HTML
Stripe Payment Gateway
ADOBE-COMMERCE-CLOUD
Zend Framework
Azure DevOps
Netsuite
Adobe Commerce
ShipperHQ
Dot-Digital
MariaDB
Result
Increased Customer Satisfaction and Loyalty
Displaying stored wine data based on the Customer’s Email ID enabled them to access accurate and up-to-date information. It increased customer satisfaction and loyalty and helped enhance their overall experience. It also decreased customer inquiries, reducing the customer support team’s workload.Higher Retention Rates
Faster loading contributed to a smoother and more enjoyable browsing experience, increasing user satisfaction. Greater satisfaction kept users engaged, increasing wine purchases and higher conversion rates. Improved performance also resulted in lower bounce rates and better visitor retention.Restored Website’s Security
Removing malicious codes and deleting unauthorized users’ access helped restore the website’s access that was blocked by a security tool. Resolving the credit card data breach ensured compliance with data protection regulations and safeguarding customer information. Mitigating the risk of unauthorized access and data breaches helped prevent financial losses from fraud, chargebacks, or legal liabilities.Rise in Conversion Rates
Adobe Sensei analyzed user behavior, preferences, and historical data to determine the most effective product recommendations and deliver highly personalized ones. Presented users’ products based on their preferences, which led to an increase in conversion rates.
