Product launch

Personalization of ‘Ideal Cut’ Diamond Jewelry Becomes Easy with Brainvire’s Omnichannel Cloud ERP Solution

March 16, 2020, Dallas, USA

Brainvire has provided an impetus to the growth of the diamond industry with its latest omnichannel ERP solution. The client is a 5th-generation diamond retailer and has achieved unsurpassed excellence in the diamond manufacturing process, including cutting, grading, and polishing. The latest e-commerce solution will help them further capitalize on the US diamond industry.

With the current website based on PHP, the client was facing many issues. Traffic was slow, cart abandonment was high, and revenues remained much below expectations. The reason was that the site was not SEO-friendly, seemed visually flat, and featured remarkably little brand identity. With its lack of personalization and interactivity, it also did preciously little to captivate and retain its audience. As a result, the client approached Brainvire's consultants and called for a different approach that could promise a lucrative business. A powerful combination of Magento 2 and Odoo ERP was agreed upon by the client after multiple brainstorming sessions.

The diamond buying process starts when the user searches for the product. The new website has an advanced search option, showing users what they are looking for, almost instantly. Taking this functionality a step further, customers can even pair similar diamonds i.e. get a comprehensive list of related products.

"Our client is well-known for its high production standards and has refined the diamond grading process to a large extent. They have many signature collections to their credit. However, their previous website was not doing justice to their efforts and skillsets," said Mr. Chintan Shah, the CEO of Brainvire. "When they came to us, we were well-aware of how their pain points could be solved through cloud-based technology. Our previous experience in similar projects also made a huge difference in this project's success."

Custom Ring Builder is an exclusive feature Brainvire developed for the client's website. It allows customers to design their own jewelry by repurposing their gems and diamonds. Product-level and cart-level customization was done to make this feature a success.

The Price Calculator is another USP for this e-commerce solution. It is used to determine the cost of diamonds sourced from different suppliers. The developers built a custom pricing calculator at the backend level that calculated the costs of different diamonds after analyzing massive volumes of supplier data.
Integration with Odoo ERP helps the client manage the fulfillment process of orders, manufacturing processes, accounting, CRM, invoicing, and much more with ease.

The website has achieved its purpose of serving as the ultimate online platform, where customers can pick the best product from the extensive selection of finely crafted jewelry and make an informed buying decision.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 19 years of experience and more than 550 employee strength, it strives to create a difference in the society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as 'Top IT Services Firm 2020', 'Top Mobile App Developers 2020', and 'Top E-commerce Developers 2020' by Clutch.

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