The client is a prominent retailer of art and craft products based in Houston, TX. Their massive inventory consists of thousands of products that are preferred by both amateur and professional artists. Managing the constantly expanding product list across multiple sales channels was getting difficult for them. Thus, they sought the help of Brainvire to paint a picture-perfect shopping experience for all customers.
The PIM (Product Information Management) platform is an enterprise-grade solution with intelligent capabilities. It solves issues of complexity in product information fields, version control, and the flow of information through the product supply chain. By fetching centralized business data from ERP, CRM, and CMS, it can create a cloud-hosted database of shareable, secure and manageable product information. They can visualize and edit important details in real-time. This includes product attributes, SKU data, description, bar codes, shipping details, product photos, and pricing information. The client can also integrate the PIM tool into various seller channels as an API and thus provide a superior customer experience.
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