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American Art Retailer Experiences Faster Time to Market and Better Product Data Governance Using Brainvire’s PIM Platform
Tech Stack
Apache Lucene
PostgreSQL
ReactJs
About Client
The client is a prominent retailer of art and craft products based in Houston, TX. Their massive inventory consists of thousands of products that are preferred by both amateur and professional artists. Managing the constantly expanding product list across multiple sales channels was getting difficult for them. Thus, they sought the help of Brainvire to paint a picture-perfect shopping experience for all customers.
About Product
The PIM (Product Information Management) platform is an enterprise-grade solution with intelligent capabilities. It solves issues of complexity in product information fields, version control, and the flow of information through the product supply chain. By fetching centralized business data from ERP, CRM, and CMS, it can create a cloud-hosted database of shareable, secure and manageable product information. They can visualize and edit important details in real-time. This includes product attributes, SKU data, description, bar codes, shipping details, product photos, and pricing information. The client can also integrate the PIM tool into various seller channels as an API and thus provide a superior customer experience.
Market Diversity
Each local market has its own specific features concerning different market segments.
Brainvire customized the PIM solution to provide an effective solution for each local market.
Solution
The Challenges
Result
- Improvement in Data Quality
The databases for colors, sizes, and materials have been centralized, standardized and translated, assuring that data entered in one measurement unit will be correctly expressed in proper measurement units for each country.
- Standardized Data Model
All business units can benefit from the standardization of common attributes. They are free to make products available locally, establish ranges, and build their own catalogs.
- Personalized Product Experience
Customers now have access to clear, precise, and detailed information. This allows them to see whether the technical features of the product meet their specifications.
- Maximize Digital Shelf
Retailers can take control of their digital shelf and create a personalized, digitally-influenced journey for buyers.
Product Screens
Client Testimonials
This product is extremely important, and we've been satisfied with Brainvire' work. I couldn't have asked for a better experience.
