Digital Trends: Adult Toys Brand Improves Reach!
About Project
The client is a manufacturer of innovative, high-quality, and easy-to-use sexual health aids and adult toys for the entire gender and sexuality spectrum.
With 500+ adult toys patents to the CEO’s credit, the brand has been honored with over 40 awards and nominations. They needed to work on organic reach and conversions, promote their product to the target audience through our Digital Marketing Services.
Web
Platform/OSRetail
Category
Brief
With Brainvire’s digital marketing expertise, the client was able to improve organic reach and conversions with on-page and off-page SEO strategies as well as promotion on social media platforms. All thanks to our eCommerce SEO Services.
Highlights
The client gained better organic reach and conversions across digital platforms. As the brand has a target audience that is specific to the market, Brainvire facilitated brand awareness and increased conversions with targeted content marketing strategy and implementation. With over 152% growth in organic traffic and more than 30% conversions, the client surpassed 36% organic revenue, which exceeded their expectations.
Case StudyFeatures
Organic Traffic:
For the brand’s target audience, it was important to reach out with relevant content for which SEO optimization was required.
Improved ROI:
As the digital marketing measures for the brand were effective; there was a 36.28% rise in organic revenue in a year and a 79.38% rise in overall revenue.
Better sales:
The brand saw a 54.84% rise in acquiring new potential customers, a 95.74% increase in the total number of transactions, and a 15% increase in ecommerce conversion rate.
Additional channel for sales generation:
We leveraged affiliate marketing to boost sales through various channels. As a result, the brand saw new customers rise by 48%, conversion rate improved by 3.5%, and a 14% hike in sales.
Tech Stack
Google Analytics
Google Ads
