Transforming Happy Chef’s Digital Experience with Personalized Features and B2B Expansion via Adobe

We implemented a “Buy Again” section for logged-in customers, which displayed previously purchased items on both the homepage, in a slider, and on their account page. This feature allowed customers to find and repurchase their favorite items easily. By providing easy access to past purchases, we aimed to streamline the shopping experience and increase the likelihood of repeat sales. This addition not only made the process more convenient for users but also encouraged customer loyalty and engagement, resulting in a more personalized and efficient shopping experience.

We introduced a “Recently Viewed” section that allowed customers to revisit products they had previously browsed on the website. This feature appeared as a slider on the homepage, showcasing the items the customer had recently interacted with. By offering this functionality, we aimed to enhance the user experience by enabling quick access to previously viewed products, which could lead to additional purchases. This feature increased engagement, as customers were reminded of products they were interested in, which streamlined their decision-making process and made it easier for them to continue shopping.

We developed a company-specific login page for B2B customers, featuring their company logo, which created a more tailored and professional environment. This customization made the login process feel more personal and aligned with the B2B client’s branding. Additionally, the company logo was displayed on product images for logged-in B2B customers, enhancing the personalized shopping experience. This approach strengthened the client’s brand identity for their business customers, making the platform feel more exclusive and improving both usability and customer satisfaction within the B2B segment.