Industrial Tools And Equipment
Improved Customer Retention with BigCommerce Site for an Industrial Equipment Supplier
About
The brand is regarded for its high-quality tools and machinery. It is one of the commercial manufacturers of precision measuring tools and equipment essential for large-scale industrial applications. This family-owned company has earned the respect of several generations of machinists, engineers, and hobbyists.
Industrial Goods Retailers
BusinessNorth America
Location
The leading industrial equipment supplier wanted to streamline its digital operations to attract quality traffic and foster customer loyalty.
Brief:
Our team strategized to improve the brand’s website by modernizing product catalog browsing. As part of the project deliverables, the team also simplified reading and encouraged the posting of product reviews. To continue being the leading industrial goods retailers, the business got a boost in its BigCommerce store growth strategy.
List of Services Offered
- BigCommerce enhancement
- Node.js environment upgrade
- Custom tax exemption implementation
- Automated SKU removal
- Design enhancements
- Enhanced website performance
Improved User Experience
Features
Accelerated Page Load Times
The upgrade to Node 18 and the implementation of the latest updates and patches created a more secure system. After the upgrade, the users reported faster loading times and uninterrupted stoppages when navigating. Thanks to the modes and tools, the new system was also more secure and free from vulnerabilities.
Improved Operational Efficiency
We enhanced the overall user experience with a seamless and error-free checkout process. Reducing potential compliance issues and manual interventions led to a more efficient and robust checkout experience. The team accurately validated and exempted users from paying taxes, complying with tax regulations.
Enhanced Customer Engagement
By allowing users to spot reviews by other customers easily, the team ensured customers received additional information for their purchase decisions. We helped restore the visibility of product reviews, which are crucial for building trust and credibility with potential customers. The provision to seamlessly write product reviews allowed for encouraging interactions.
Optimized Product Presentation
We enhanced the frontend presentation of products by removing unnecessary SKUs from titles and descriptions, aligning with the client’s requirements. We ensured consistency and accuracy in product information across the entire catalog, maintaining data integrity while achieving the desired visibility outcome.
Technology Stack
Front end
HTML5
CSS 3
JavaScript
SAAS
Back end
HTML5
CSS 3
JavaScript
SAAS
Server
HTML5
CSS 3
JavaScript
SAAS
Database
HTML5
CSS 3
JavaScript
SAAS
Cloud / AWS
HTML5
CSS 3
JavaScript
SAAS
Project Management
HTML5
CSS 3
JavaScript
SAAS
Third-party
HTML5
CSS 3
JavaScript
SAAS
Payment gateway
HTML5
CSS 3
JavaScript
SAAS
Security
HTML5
CSS 3
JavaScript
SAAS
Analytics and monitoring
HTML5
CSS 3
JavaScript
SAAS
BigCommerce: Transform Your Online Store!
Build trust with detailed descriptions, reviews, and an engaging product catalog on BigCommerce.