Digital Marketing Strategy To Boost Site Visits
About Project
Our client is a digital platform that connects women in need of mental health services with certified therapists with experience. Their work is based on the most recent research on women's mental health. The customer requested that Brainvire develop digital marketing techniques to enhance the total number of monthly appointments, organic reach, website visitors, and conversion.
Web
Platform/OSHealthcare
Category
Brief
Brainvire contributed to the development of a digital platform that uses a clever algorithm to match individuals with the best possible therapists for their specific needs. We've provided our customers with a strategy that will allow them to accomplish their goals and raise their brand's profile among their target audience. We opted to implement content marketing , mobile app marketing, pay-per-click advertising , and website content optimization after reviewing their results across all channels of promotion.
Highlights
With the help of HerOutcome, women can find mental health professionals who have rich experience in working with women. We built the site, but since the company was new, site visits were less, consequently leading to minimal sales. The mission of the client is to increase women's access to mental health services so that everyone, especially women, can receive the support system they need to thrive.
Case StudyFeatures
Brand Awareness:
Our content, social media, and SEO teams planned and executed a brand awareness campaign. In three months, this campaign increased website traffic by 150%.
Better Organic Reach:
Our SEO experts boosted on- and off-page SEO with high-ranking keywords and a backlink outreach effort and improved organic traffic by 173%
Increased Monthly Appointments:
Our paid marketing pros have strategized paid programs and are seeing conversions. The site has booked 150 appointments in three months.
Decreased CPL:
Our paid experts audited and optimized the campaign. Due to campaign optimization, CPL has dropped 59%.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Google Tag manager
