Transformed Okapi into a Scalable, High-Performance Multi-Store eCommerce Platform

To enhance the user experience, we have integrated geo-based redirection that automatically detects a user’s location and redirects them to the corresponding country-specific store. This ensured visitors were presented with regionally relevant content, currency, and product availability without needing manual input. The feature reduced friction in the shopping journey, improved usability, and led to higher engagement rates. Our implementation included seamless transition mechanisms to avoid disruptions in user sessions, ensuring a smooth and intuitive browsing experience. This smart redirection played a crucial role in delivering a personalized experience, enhancing customer satisfaction, and increasing conversion rates across various geographies.

We redesigned the homepage and product detail pages (PDP) to offer a cleaner, more intuitive layout that enhanced user navigation and product discovery. The visual hierarchy and content organization were refined to highlight key offerings and promotions effectively. Product pages were restructured for better clarity, featuring optimized images, detailed descriptions, and stronger call-to-action elements. These design improvements not only reduced bounce rates but also increased user confidence, driving higher conversion rates. Our focus was on blending functionality with aesthetics, resulting in a consistent user experience that aligned with customer expectations and supported Okapi’s global eCommerce goals.