• About
  • UI/UX
  • Features
  • Techstack

About Project

Our client is a dynamic managing partner at a leading conglomerate with extensive operations in food distribution, premium fashion, and high-end retail across the GCC region. This group is renowned for its diverse portfolio and large-scale ventures. This project marks a brand-new digital venture for the company, pioneering a supplement-focused health platform with no prior web or app presence.

  • Health and Wellness

    Business
  • Middle East

    Location

Brief 

Our client had a bold vision to create a complete wellness platform that would stand out in the competitive health tech industry. We partnered with them to transform this concept into an all-in-one digital health asset. Our mission was to develop a brand-new mobile app and website, seamlessly integrating smart activity tracking, data-driven supplement recommendations, and a comprehensive e-commerce experience to transform how users approach fitness and nutrition.

List of Services Offered

  • End-to-End Mobile App and Web Development
  • Wearable and Health Data Integration
  • Personalized Supplement Recommendations
  • eCommerce Platform
  • Gamified Wellness and Rewards
Case Study

Enhanced Features

The platform stands out through its core innovations, starting with a custom-built Blood Analysis Recommendation Engine. This unique algorithm interprets detailed blood test data to generate tailored supplement plans, moving beyond generic recommendations. Additionally, we implemented advanced wearable integration to ensure real-time activity tracking from major devices. The seamless eCommerce platform and integrated gamified wellness features work together to create a powerful, self-sustaining ecosystem that drives continuous user engagement and sales.
UI-UX-Mobile

Features

Strategic Project Management

Strategic Project Management

A highly collaborative and agile process was implemented to manage the project’s complex and evolving scope. By conducting regular walkthroughs and in-depth discussions with the client, the project team maintained a clear understanding of deliverables. This approach helped in prioritizing essential features and streamlining the go-to-market plan, ensuring the project remained within budget and met all core business objectives despite changing requirements.

Personalized Recommendations

Personalized Recommendations

The platform features a custom-built algorithm designed to process and interpret individual blood test data. This unique, data-driven engine provides highly personalized supplement recommendations, a key differentiator from generic wellness apps. By moving beyond one-size-fits-all advice, this feature builds a high level of user trust and ensures the relevance of their wellness choices, positioning the platform as a true partner in their health journey.

Seamless Wearable Integration

Seamless Wearable Integration

A major challenge was the lack of access to a physical Garmin device for testing. This was overcome by collaborating directly with the client to secure a device, which was a critical step in the development process. This successful testing and validation ensured the platform could flawlessly integrate with both Garmin Connect and Apple HealthKit wearables, enabling the real-time capture of activity and health metrics to provide users with a complete health profile.

Enhanced User Engagement

Enhanced User Engagement

The project delivered a comprehensive eCommerce platform that provides a smooth purchasing experience. This established a scalable and sustainable business model for the client. To drive continued use and loyalty, the platform also integrates powerful gamification features, including challenges, leaderboards, and rewards. These elements are designed to create a motivational loop that encourages long-term user participation and fosters healthier habits.

Technology Stack

Frontend Technologies

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Back-end Technologies

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Server

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Database

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Cloud

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Third-Party Tools

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Project Management

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Framework

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Payment Gateways

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SDK

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Analytics and Monitoring

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