About Project
Our client is a dynamic managing partner at a leading conglomerate with extensive operations in food distribution, premium fashion, and high-end retail across the GCC region. This group is renowned for its diverse portfolio and large-scale ventures. This project marks a brand-new digital venture for the company, pioneering a supplement-focused health platform with no prior web or app presence.
Health and Wellness
BusinessMiddle East
Location
Brief
Our client had a bold vision to create a complete wellness platform that would stand out in the competitive health tech industry. We partnered with them to transform this concept into an all-in-one digital health asset. Our mission was to develop a brand-new mobile app and website, seamlessly integrating smart activity tracking, data-driven supplement recommendations, and a comprehensive e-commerce experience to transform how users approach fitness and nutrition.
List of Services Offered
- End-to-End Mobile App and Web Development
- Wearable and Health Data Integration
- Personalized Supplement Recommendations
- eCommerce Platform
- Gamified Wellness and Rewards
Enhanced Features
Features
Strategic Project Management
A highly collaborative and agile process was implemented to manage the project’s complex and evolving scope. By conducting regular walkthroughs and in-depth discussions with the client, the project team maintained a clear understanding of deliverables. This approach helped in prioritizing essential features and streamlining the go-to-market plan, ensuring the project remained within budget and met all core business objectives despite changing requirements.
Personalized Recommendations
The platform features a custom-built algorithm designed to process and interpret individual blood test data. This unique, data-driven engine provides highly personalized supplement recommendations, a key differentiator from generic wellness apps. By moving beyond one-size-fits-all advice, this feature builds a high level of user trust and ensures the relevance of their wellness choices, positioning the platform as a true partner in their health journey.
Seamless Wearable Integration
A major challenge was the lack of access to a physical Garmin device for testing. This was overcome by collaborating directly with the client to secure a device, which was a critical step in the development process. This successful testing and validation ensured the platform could flawlessly integrate with both Garmin Connect and Apple HealthKit wearables, enabling the real-time capture of activity and health metrics to provide users with a complete health profile.
Enhanced User Engagement
The project delivered a comprehensive eCommerce platform that provides a smooth purchasing experience. This established a scalable and sustainable business model for the client. To drive continued use and loyalty, the platform also integrates powerful gamification features, including challenges, leaderboards, and rewards. These elements are designed to create a motivational loop that encourages long-term user participation and fosters healthier habits.
Technology Stack
Frontend Technologies
Flutter
WordPress
Back-end Technologies
Flutter
WordPress
Server
Flutter
WordPress
Database
Flutter
WordPress
Cloud
Flutter
WordPress
Third-Party Tools
Flutter
WordPress
Project Management
Flutter
WordPress
Framework
Flutter
WordPress
Payment Gateways
Flutter
WordPress
SDK
Flutter
WordPress
Analytics and Monitoring
Flutter
WordPress
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