A Full-Service Online Florist
Optimizing Magento eCommerce with Hyva for Seamless Floral Shopping Experiences Online
About Project
Flower Shopping is a leading online florist that provides nationwide flower and gift delivery for all occasions. Their Magento site, powered by a Hyva frontend, supports high-traffic eCommerce needs with features like the Express Bouquet Finder, custom gift messages, delivery scheduling, and product add-ons.
A Full-Service Online Florist
BusinessNorth America
Location
Optimized with Webscale hosting, the platform delivers consistent performance and scalability during peak seasons such as Valentine’s Day and Mother’s Day.
Brief
We focused on stabilizing and enhancing Flower Shopping’s Magento-based eCommerce platform with a Hyva frontend. Our scope included a thorough audit of the Magento and Hyva code structure, a web-scale server review, and the seamless transition of the Azure DevOps code repository. We provided emergency support and implemented PCI-compliant measures to ensure secure operations. We strengthened the site’s stability and scalability through strategic fixes, audit-driven optimizations, and performance enhancements. Our involvement helped deliver a seamless, high-performing shopping experience that supports seasonal surges and aligns with the client’s vision of a dependable and engaging floral eCommerce platform.
List of Services Offered
- Magento Development Services
- eCommerce Platform Optimization
- Hyva Frontend Integration
- Azure DevOps Migration
- Emergency Website Support
Enhanced Features
Features
Express Bouquet Finder for Fast and Easy Selection
We developed an intuitive Express Bouquet Finder tool that allows customers to find suitable bouquets based on occasion and delivery location quickly. The feature enhances user experience by reducing search time and guiding them to the perfect product. With easy-to-use filters and real-time availability updates, this solution simplifies shopping and improves conversion rates. It’s especially helpful during seasonal surges, ensuring a smooth and delightful floral selection process.
Customizable Add-On Items for Personalized Gift Orders
We enabled a flexible Add-On Items feature that lets customers enhance their floral purchases with personalized additions like chocolates, balloons, or plush toys. This allowed users to create more meaningful gifts tailored to recipients and occasions. It also increased average order value by promoting upsell opportunities in the cart and checkout process. The feature was designed to integrate seamlessly with the ordering flow, maintaining both performance and user-friendliness.
Scheduled Delivery System with Specific Date Selection Option
We implemented a Scheduled Delivery feature allowing customers to choose exact delivery dates. Whether it’s for birthdays, anniversaries, or holidays, this enhancement gave shoppers more control and convenience. The calendar-based interface made it easy to plan ahead and ensured timely order fulfillment. This increased customer satisfaction, reduced last-minute order issues, and optimized logistics coordination on the backend—especially crucial during high-traffic holidays like Valentine’s Day and Mother’s Day.
Personalized Gift Messaging for Thoughtful Customer Experience
We created a Personalized Gift Messaging feature that allows customers to include custom notes or select predefined messages suited to specific occasions. This thoughtful touch adds emotional value to the product and enhances the overall gifting experience. The feature includes a streamlined interface that ensures accurate and clear message input during checkout, contributing to customer delight and retention. It also aligns with the brand’s focus on meaningful, memorable floral experiences.
Substitution Option for Unavailable Product Alternatives Delivery
We introduced a smart Substitution Option that automatically offers similar products when selected items are out of stock. This keeps the order process uninterrupted and ensures timely fulfillment, especially during peak seasons. Customers are informed of substitutions beforehand to maintain transparency and trust. The feature not only helps retain potential lost sales but also improves customer confidence and satisfaction by ensuring that their order is always fulfilled on time.
Minimized Downtime for Enhanced Business Continuity and Reliability
We significantly reduced website downtime by addressing core issues affecting uptime during traffic spikes. The site maintained high availability with better infrastructure configurations, server monitoring, and proactive interventions. This ensured uninterrupted shopping experiences, minimized revenue losses during crucial sales events, and contributed to business continuity. The enhancements improved customer trust and positioned the brand as a dependable online destination for urgent and seasonal flower purchases.
Consistent Website Stability with Optimized Performance Enhancements
We improved website stability by conducting thorough audits of the Magento backend and Hyva frontend. Performance optimizations, caching strategies, and codebase cleanup resulted in smoother navigation, quicker page loads, and reduced errors. The improved stability directly impacted customer retention and user satisfaction. With fewer crashes and better device functionality, the platform delivered a consistently reliable experience, setting a strong foundation for future scalability and ongoing digital growth.
24/7 Support and Fast Emergency Incident Management Setup
We implemented a 24/7 offshore support system to manage emergencies and ensure uninterrupted website operation. This included round-the-clock monitoring, rapid response protocols, and dedicated offshore teams that worked in sync with the onshore schedule. Urgent incidents were handled promptly, minimizing customer impact and maintaining service quality. This feature gave peace of mind to the business while reinforcing a strong support infrastructure essential for time-sensitive eCommerce operations.
Technology Stack
Front-end Technologies
HTML
Tailwind CSS
Back-end Technologies
HTML
Tailwind CSS
Server
HTML
Tailwind CSS
Database
HTML
Tailwind CSS
Cloud
HTML
Tailwind CSS
Project Management Tools
HTML
Tailwind CSS
Framework
HTML
Tailwind CSS
Payment Gateway
HTML
Tailwind CSS
Analytics and Monitoring Tools
HTML
Tailwind CSS
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