Brand’s Website Traffic and Conversion Rate Surged
About Project
The client is a renowned name that offers products ranging from appliances, heating stoves, plumbing, and other such parts and tools from top HVAC brands directly to the public at affordable prices. They wanted to build a strong online presence while delivering their customers the best products and services. The project focused on building a robust social media presence, increasing conversion rate, and spreading brand awareness.
Web
Platform/OSRetail
Category
Brief
Brainvire’s digital marketing team started by conducting an in-depth audience analysis. They studied audiences’ demographics, learned their interests, and more. The team utilized the research data to develop a new social media strategy and create content the audience can relate to. They added diversified content types such as videos, user-generated content, and other interactive material that helped gain more traction.
Highlights
Brainers left no stone unturned to improve the client’s social media presence and increase audience engagement. They interacted with the audience by reacting and responding promptly to their comments and messages. Moreover, they developed personalized and relatable content to grab their attention and keep them engaged. It helped the client increase engagement, website traffic, and conversion rate, boost brand awareness, and increase ROI.
Case StudyFeatures
Increased Interaction:
Responding and interacting with followers regularly helped increase interaction, building audiences’ interests.
Conversion Rates Surged:
Audience analysis enabled the development of relatable content, spiking conversion rates.
Boosted Engagement:
Delivering videos and interactive material helped gain traction, increasing engagement.
Expanded Online Network:
Interactive content helped build loyalty among followers, expanding online networks.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
