The Premium Watch Brand
Prioritized Key Features and Reassessed Scope for an Efficient, Phased Product Launch
About Project
A well-known premium watch brand sought to enhance its mobile presence to meet rising customer expectations. While their website offered a strong foundation, the next step was a dedicated app that delivered both luxury and convenience.
Luxury Watch Retailer
BusinessNorth America
Location
This collaboration aimed to combine seamless navigation with an upscale digital experience tailored to modern shoppers.
Brief
We swiftly launched a high-impact mobile app focused on core features and unique selling points to deliver immediate value and drive user engagement from day one. Our phased approach balanced rapid go-to-market goals with long-term scalability by laying a solid foundation for future enhancements. We strategically prioritized what mattered most at launch while planning for modular growth, ensuring the platform could evolve without compromising quality, performance, or innovation.
List of Services Offered
- Mobile App Development
- User Experience Design
- MVP Launch Strategy
- Scalable Platform Solutions
- Feature-Rich Applications
Enhanced Features
Features
Seamless Gifting with Send as a Gift
We enabled a seamless “Send as a Gift” experience, allowing users to deliver products directly to recipients. This feature was prioritized early during our collaborative workshops due to its high user appeal. We ensured smooth integration with the checkout flow, allowing gift messages, alternate addresses, and delivery scheduling. By modularizing this function, we aligned with the phased release plan and fast-tracked its development. Our sprint planning approach kept all teams aligned, ensuring timely delivery without impacting other core modules. The result was a polished, intuitive feature that elevated user engagement and created a meaningful gifting experience.
Instant Personalization Through E-Gift Card Delivery
We developed a robust e-gift card system that allowed users to purchase and send digital gift cards instantly. This feature supported flexible values, personalized messages, and direct email delivery. It was categorized as a must-have during planning workshops, and we fast-tracked its implementation based on market relevance. Our modular approach enabled seamless backend integration and simplified post-launch scalability. Throughout sprints, we aligned our QA and dev teams to maintain quality without delays. This feature not only enhanced the brand’s gifting capabilities but also drove repeat purchases, making it a valuable tool for user acquisition and retention.
Convenient Shopping via Click and Collect
We introduced the “Click & Collect” functionality, enabling users to purchase online and pick up in-store at their convenience. Recognizing the growing demand for hybrid shopping experiences, we prioritized this feature early in our roadmap. It required precise coordination across design, development, and operations to ensure accurate stock syncing, pickup slot selection, and location management. By using structured sprints and frequent client checkpoints, we ensured this feature launched smoothly as part of the phased GTM strategy. The solution offered users flexibility and reduced delivery friction, aligning with our goal to deliver value-driven, real-world convenience from day one.
Book Watch Repairs and Maintenance Services Online
We built a comprehensive module that allowed users to book watch repair and maintenance services directly through the app. This feature included service type selection, pickup preferences, status tracking, and notifications. It was a key differentiator identified during early planning sessions, and we treated it as a high-priority deliverable. By aligning development with our modular workstream strategy, we ensured seamless coordination between mobile and web experiences. We held regular cross-team standups to avoid bottlenecks and to keep milestones intact. The result was a user-friendly service booking experience that brought offline capabilities into the digital ecosystem with measurable customer value.
