About Project

The Middle-East-based client is an omnichannel furniture brand. Their stores are available online and in physical stores to transform your home with their brand-new designs and instantly make your space stand out. However, as its brand reigns in the marketplace, it wanted to create a Front End Web and Mobile Application that can help them to engage and retain its customers to increase their loyalty.

Mobile
Platform/OS
Retail
Category

Brief

With Brainvire's long association with the brand, we suggested creating a convenient platform for online and offline users and giving a seamless omnichannel experience. We will interface the frontend technologies like Kotlin and Swift for mobile and HTML, CSS, and JS frameworks for the web platform. Also, to ease the process of enrollment, earning, redeeming, and getting the bonus for the rewards, we integrated third parties like Magento, Navision & POS systems with APIs.

Highlights

We have suggested generating a unique barcode for each customer to scan at the in-store outlet for offline redemption. The customer can redeem their loyalty points across any brand with real-time sync. Also, we are in motion to create a particular segment —A points-based tiered loyalty program for smooth and extraordinary customer journeys that renders customers unique incentive programs. It is a perfect one-platform reward solution for the multibrand to cater to every customer on one platform.

Case Study

Features

Customer Engagement: The loyalty middleware platform increases repeat visitation gaining more loyal customers.

Convenient Redeem Process: The loyalty platform, without any limitation, lets customers redeem their points for any product across the brand.

Real-Time Sync With POS System: To send the customer data to physical stores, we will integrate the POS system with the loyalty middleware platform.

Authentication for Mobile and Web Users: To evade the exposure of APIs to third parties, our experts will whitelist the Navision system IP and take essential security measures.