Times of India – Editorial Dashboards
We developed an application that application helped organizations optimize content marketing campaigns
About Project
The Times Of India is the most popular and largest media house in India. It has also established its presence in radio, TV, magazines and other related domains. Their requirement was a robust dashboard that can provide them real-time business reports.
What we did
Data is fetched in the application and is drilled down, filtered, and brings the appropriate information through efficient data mining techniques. A SharePoint-based web application that uses Microsoft Technology along with Business Intelligence Reporting was offered as the solution to the problems that the client faced. We developed an application that can be used to monitor and track audience engagement with content across different channels. This includes tracking viewership, user engagement, and other metrics related to content consumption. The application also allows for analyzing customer data and gaining insights into customer preferences and interests.
- Platform/OSWeb
- CategoryMedia & Entertainment
- Case StudyView Now >
Tech Stack
- Azure cloud
- Microsoft SQL Server
- Power Apps
- Power Automate
- Power BI
- REST API
- SharePoint
Features
01
Custom Dashboards: Collating different formats of data from various sources in multiple languages, and displaying them on a single, interactive dashboard.
Highlights
A well-equipped system was developed and integrated with powerful modules for efficient data collection. The application provides statistical reports such as stories filed and published per reporter, speed news, news updates, comments on the stories, number of views of the stories per week/month, 3rd-party image usage, advertisement ratios, editorial pages and much more. These details will help the client to chalk out an impactful business strategy for climbing the ladder of success.
Client Testimonials
Brainvire is scalable, flexible and highly responsive. Their main app project handles 2 million unique visitors a day, and results in steadily renewed contracts. They manage complex algorithms well, and although they could expand their services, regular meetings with their CEO ensure accountability.
Dilip Kukreja
Vice President - Times of IndiaPowered by Clutch
224 Reviews
“Brainvire is scalable, flexible and highly responsive. Their main app project handles 2 million unique visitors a day, and results in steadily renewed contracts. They manage complex algorithms well, and although they could expand their services, regular meetings with their CEO ensure accountability.”
