Website Refurbishment Led to Customer Growth
About Project
This is a lab test provider based in North America with over 1900 locations around different cities in the USA. They offer all lab tests at an inexpensive rate. They house verified doctors that can provide proper prescriptions to users for necessary tests. They can receive a soft copy of the test via mail and get the physical copy delivered at home.
Web
Platform/OSHealthcare
Category
Brief
Our experts examined that the existing website has a couple of issues to provide improved digital health solutions to the lab test provider. The primary issue revolves around lengthy codes with significant errors. We replaced these errors and lengthy codes with code refactoring. We enabled PCI compliance with Stripe payment integration for secure online payments. We also included a reward feature to accelerate conversion rates and customer retention. All this was possible through our magento development services.
Highlights
It was a tough challenge for our team to work on a live website. However, we rectified the lengthy error codes with code refactoring. We also introduced customer-friendly features such as mailing soft copies of reports, doorstep delivery of physical copies, and reward points for customer retention. Simultaneously, the increased website speed and performance lifted conversion rates.
Case StudyFeatures
Impressive UI/UX: Our team replaced the existing layout with an appealing layout that can grab the attention of users and this also improved the user experience.
Quick online payments: The PCI compliance with smooth Stripe payment integration offered better authorization and secured payments.
Improved speed and performance: Layout alterations, code refactoring, and payment integration helped amplify website speed and overall performance.
Increased customer retention and conversion rates: The upgraded website along with the reward feature could successfully tap on the right audience and retain them.
Tech Stack
Magento 2 Community
Stripe Payment Gateway
