Real Estate Investment & Property Search Site

Categories : Advertising, All

Client Requirement

The application is an intelligent search engine for property investors to meet their needs of the real-estate owners, operators and managers.

This web-based application will guide the property investors to search investment property in seconds that match their strategy, analyze the financial viability of any opportunity and track the performance of their investment portfolio.

The application is an intelligent search engine for property investors to:
  • To Find/Search investment property in seconds
  • Perform unlimited property valuation estimates
  • Manage & Track the performance of the financial portfolio
  • Research property data trends
  • Analyze the financial viability of any opportunity
  • Learn the investing strategies and principles

The system has basically two categories: Investment & Search

The Real Estate Investment will involve acquisition, financial investments, holding and selling of rights in real property, online transactions including signing of the legal documents or transferring funds, investor’s dashboard to view all investments etc. to simply invest in the right property that matches the investment strategy of the investor.

The Real Estate Search will pinpoint, find and analyze the real estate opportunities for buying, selling, renting, leasing of an home, apartments etc. depending on the search criteria of different people looking out for properties online.

Project Challenges

Team faced the following challenges:
  • Providing a robust framework for supporting the smooth functioning of the application accessed by number of users simultaneously.
  • Synchronizing and incorporating web usability principles while developing numerous features designed for enhancing the users’ experience.
  • Incorporating web usability principles in the website design so as to ensure easy navigation for all types of users.
  • Harmonizing the simultaneous execution of various integrated features and options while maintaining consistent load balance.
  • Ensuring user privacy and safeguarding their content.


Project Leader 1
Developers 2
Designers 1
Quality Assurance Testers 1

Technologies Used

Operating System & Server Management Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments PHP5+, Zend Framework, AJAX, Java Script, HTML5, CSS3 etc.
Database MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups


Keeping in mind the enormous structure of the website and the challenges involved a four-tier development approach was adopted consisting of:
  • The Database layer containing MYSQL Server Database, Tables, Stored Procedures and so on.
  • The Data Access layer containing the libraries responsible for accessing data from the database.
  • The Business Logic layer consisting of all the business logic procedures for modules like User Profiles, Ads, Forums and Blogs etc.
  • The User Interface layer which forms the Graphical User Interface of the website.


The website was mainly characterized by rich data and featured extensive capabilities for users to perform search for property which entailed PHP and MySQL Server. The development structure was specifically implemented to facilitate the ‘faster to market’ transition of such concepts. Effective access to the database in an object oriented context was implemented using an interface translating the object logic to relational logic so as to communicate with the relational databases in an object- oriented manner.

The access to the database was enabled through the creation of an intermediary abstraction layer. Only the complex retrieval of data from multiple tables was facilitated through stored procedures and everywhere else conditional syntax was implemented to ensure seamless performance of the website. Images, applications and data were called from their respective servers keeping the UI layer free of any business logic.

Development Highlights

Designed and implemented a highly secure system for end users to search about the properties, perform unlimited property valuation estimates, learn about the investing strategies etc. The detailed requirement gathering was done that helped setting up a well-designed system with all the modules integrated into it along with the control over user access. The entire framework was kept highly scalable in order to provide adaptability & ease. Extensive pre-development research was carried out to create a robust system in minimum time through the judicious use of CSS, AJAX and HTML controls. Web usability guidelines were strictly adhered during the development phase and the site was developed and fully functional within a span of 6 months.

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