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Product launch

Over 5 Million Active IIFL Customers Revamped Loan Journey with Mobile App

14 October, 2020 Dallas, USA

Our team refurbished the mobile app in such a manner that customers can manage all their loan and other financial activities within a few taps on the IIFL mobile app. The client wanted a mobile app that helped customers seamlessly manage activities through so that they don’t have to physically visit the firm. We redesigned customer expeditions to fulfil this requirement.

This revamped app consisted of digitized and technologically advanced features that helped ease customer experience.

During the pandemic, customers failed to visit financial institutions to carry out loan procedures and related activities. Irrespective of partial or complete lockdown, IIFL customers could easily gain updated information on their loans and loan-related activities through our app.

IIFL offers a diverse range of services from loans, mutual funds, and many more. Apart from these, they also have a variety of services within each category. Under loans, they have personal, house, gold, and many more loans.

“IIFL is very close to Brainvire’s team, during the pandemic, they wanted their customers to stay safe and simultaneously manage their loan finances efficiently. We suggested a couple of features that helped redesign customer journey to apply for loans and ensure smooth loan payments. With this step in the digital world, the firm now has an increased number of customers that use the mobile app actively,” said Mr. Chintan Shah, CEO of Brainvire.

Our developers implanted biometric authentication. This feature allowed customers to gain access to the app with fingerprint, face identification, and mPIN. The team also implemented CIBIL score identification feature with third party integration. This integration helped verify a customer and then provided them the CIBIL score.

Our team made provision transactions secure with a powerful payment gateway integration. This robust functionality updated customers about all major and minor transactions, ensuring customers have a clear idea about their loan payments.

Based on the client’s requirements, our team transformed the design and every touch point linked with customer interaction in the app. This refined customer journey helped retain and attract more customers.

With this revamped customer journey, IIFL experienced 68% reduced footfall at branches, 34% reduced support tickets, and over 150 million of loan amount to be managed.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employee strength, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.

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