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Brainvire Revamps Web Platform to Improve Conversions for Dental Business
Tech Stack
CSS 3- HTML
- JavaScript
- MySQL
- PHP 5
- WordPress
About Client
The client is a renowned US-based dental business. They have multiple dental clinics, all situated in different locations. Since the dental business market is highly competitive in the US, the client envisions increased brand awareness and a boost in conversion rates for their business. They aim to improve visibility for each of the different websites for all the separate clinics. The client wants to attract traffic to all websites to increase footfall at the clinics. The client approached Brainvire to redesign their digital platform and streamline their digital marketing efforts.
About Product
Brainvire’s design and development experts revamped the client’s web platform for improved performance. Additionally, they also strategized on an SEO approach to improve visibility in search rankings. Brainvire’s digital marketing team created Google local business pages for all the different clinics. These were backed by a tailored SEO plan based on websites’ target audience and social media optimization by using location-based keywords to attract relevant traffic.
Keyword rankings needed major improvement
The keyword rankings for the websites needed improvement.
The digital marketing team curated an SEO strategy that focussed on targeting specific keywords to improve search rankings. They also created Google local business pages for all websites and optimized them.
Solution
The Challenges
Result
- Improved search rankingAfter optimizing the website and the Google business pages, the keyword ranking improved and the website started ranking on the first page of Google search results.
- Decreased bounce rateThe content marketing effort on relevant platforms with a special focus on local keywords bore results. The website witnessed a decrease in bounce rate and an increase in organic traffic.
- Better website performanceThe revamped website showed signs of better performance in terms of reduced loading time and increased session durations.
- Increased conversionsSetting up specific goals and analytics helped to streamline websites. This improved conversions and calls increased.
Client Testimonials
Over time, we developed interpersonal relationships and considered them part of our team. I was impressed with the work we were able to produce with them.
Shalin Shah
CIO - Encore DentalPowered by Clutch
170 Reviews“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
