ED-tech company acquired Massive Leads using a SaaS-based B2C Portal
About
Univariety is an established organization in the education industry. They provide comprehensive career guidance to universities and students. Earlier, they had a B2B platform and could offer assistance to students for a few universities. Brainvire suggested them to adopt a SaaS-based B2C portal to acquire a bigger audience.
Project Highlights
Brainvire’s experts designed a B2C portal with AL and ML technologies alongside a SaaS-based model for the client to provide personalized career guidance. The team implemented cloud transformation, AL and ML-based Chat Bots, and several other features on Learning management systems to ease communication among students and counselors.
The Challenges
- Major technology shift:The platform was based on outdated technology. The client struggled to provide quick counselling sessions.
- Automated conversations:Manual conversations made the counselling process quite tedious and time-consuming.
- Transition from B2B to B2C:The existing platform was based on a B2B model. However, the client wanted to reach students directly and thus, required a significant transition to a B2C model.
- Implemented cloud transformation:Earlier, the client relied on the traditional hosting solution. The new B2C model demanded an improved solution.
Tech Stack
Laravel
Angular
elasticsearch
MySQL
AWS
Result
Increased reach
With this new B2C model, Univariety now has attained a massive reach. They have a major presence across 82 cities within 654 schools and 12, 587 educators. This fast-growing Ed-Tech firm has successfully assisted over 1,25, 921 careers so far and aims to enhance more careers in the future.Amplified connections
The new SaaS-based model eliminates third-party interventions. Students can reach out to the counselors and share their career wish-list and dream goals. With this new model, Univariety has successfully earned more than 4,00,000 connections.Scope expanded to 600+ premier schools
Univariety are not restricted to just one particular country. Their services are now spread widely across premier schools located in the entire Asia-Pacific region, specifically in Singapore, Indonesia, and India. They could assist a significant number of students in Dubai located in the EMEA region too.Attained $20 million scholarship
Counselors at Univariety guide students not only with their career choices but also on which universities to choose and skills to develop. They could also assist students to earn scholarships and have successfully accomplished above $20 million in scholarships using the next-generation application.
