Home / Case Studies / Univariety
/ Case Study · Education
A SaaS B2C Portal for an EdTech Leader. $20M in Scholarships Secured.
/ The engagement
From B2B to B2C, Built on SaaS.
A SaaS-based B2C portal with AI and ML that delivers personalized career guidance, moving the client off outdated technology onto the cloud with chatbots that ease communication between students and counselors.
/ About the client
Univariety is an established name in education, providing comprehensive career guidance to universities and students. Their earlier B2B platform could serve only a handful of universities.
Brainvire recommended a SaaS-based B2C portal to reach a far bigger audience. Our experts designed it with AI and ML, cloud transformation, and chatbots on the learning management system to ease communication between students and counselors.
/ The approach
Design, architecture, and features, shipped as one program.
Off the old stack
We moved the platform off outdated technology so counseling sessions run quickly instead of lagging behind demand.
Conversations that scale
AI and ML chatbots replaced manual, time-consuming conversations, keeping counseling responsive as volume grows.
B2B to B2C
We transitioned the B2B platform to a B2C model, so the client reaches students directly rather than through institutions alone.
Ready to grow
Cloud transformation replaced traditional hosting, giving the new B2C model the infrastructure to expand.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Outdated technology
The platform ran on outdated technology and struggled to deliver quick counseling. We rebuilt it on a modern SaaS foundation.
Manual conversations
Manual conversations made counseling tedious and slow. AI and ML chatbots automated them at scale.
B2B to B2C shift
The existing platform was B2B, but the client wanted to reach students directly. We moved it to a B2C model.
Legacy hosting
Traditional hosting could not support the new model. Cloud transformation gave it room to grow.
/ Product screens
The delivered experience.
The interface people actually use.
/01Portal Home
/02Student Profile
/03Counselor Chat
/04Career Guidance
/05Dashboard/ The results
What changed, in numbers.
/ Next step
Ready for a redesign like this on your platform?
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