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Home / Case Studies / Univariety

/ Case Study · Education

A SaaS B2C Portal for an EdTech Leader. $20M in Scholarships Secured.

/ The engagement

From B2B to B2C, Built on SaaS.

A SaaS-based B2C portal with AI and ML that delivers personalized career guidance, moving the client off outdated technology onto the cloud with chatbots that ease communication between students and counselors.

SaaS PlatformAI & MLCloud TransformationChatbot
600+Premier schools reached
82Cities covered
$20MScholarships secured
654Schools on the platform

/ About the client

Univariety

Univariety is an established name in education, providing comprehensive career guidance to universities and students. Their earlier B2B platform could serve only a handful of universities.

Brainvire recommended a SaaS-based B2C portal to reach a far bigger audience. Our experts designed it with AI and ML, cloud transformation, and chatbots on the learning management system to ease communication between students and counselors.

/ The approach

Design, architecture, and features, shipped as one program.

/01Modernize

Off the old stack

We moved the platform off outdated technology so counseling sessions run quickly instead of lagging behind demand.

/02Automate

Conversations that scale

AI and ML chatbots replaced manual, time-consuming conversations, keeping counseling responsive as volume grows.

/03Shift

B2B to B2C

We transitioned the B2B platform to a B2C model, so the client reaches students directly rather than through institutions alone.

/04Cloud

Ready to grow

Cloud transformation replaced traditional hosting, giving the new B2C model the infrastructure to expand.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Outdated technology →
/02 Manual conversations →
/03 B2B to B2C shift →
/04 Legacy hosting →

Outdated technology

The platform ran on outdated technology and struggled to deliver quick counseling. We rebuilt it on a modern SaaS foundation.

Manual conversations

Manual conversations made counseling tedious and slow. AI and ML chatbots automated them at scale.

B2B to B2C shift

The existing platform was B2B, but the client wanted to reach students directly. We moved it to a B2C model.

Legacy hosting

Traditional hosting could not support the new model. Cloud transformation gave it room to grow.

/ Product screens

The delivered experience.

The interface people actually use.

Univariety delivered interface, screen 1/01Portal Home
Univariety delivered interface, screen 2/02Student Profile
Univariety delivered interface, screen 3/03Counselor Chat
Univariety delivered interface, screen 4/04Career Guidance
Univariety delivered interface, screen 5/05Dashboard

/ The results

What changed, in numbers.

Reach Massive new audience The B2C model gave Univariety a presence across 82 cities, 654 schools, and 12,587 educators.
Direct Amplified connections The SaaS model removed third-party interventions so students reach counselors directly.
600+ Premier schools Their services now span more than 600 premier schools across the Asia-Pacific region.
$20M Scholarships secured Counselors helped students earn scholarships totaling around $20 million.

/ Next step

Ready for a redesign like this on your platform?

A 30-minute working session with a Brainvire architect: your current stack, your constraints, and where a rebuild actually pays off. No sales deck.

Book a Working Session →