The client is one of the few companies in the market whose core business idea is to enhance the customer experience of avid shoppers. It is a leading loyalty program outsourcing partner for India’s leading retail chains and caters to multiple segments and locations. The company currently serves more than 100 known retailers across the country and has also partnered with multiple POS products to manage its customer loyalty database.
The product requirement was to create a SaaS-based CRM platform to manage customer service tickets raised by customers of different retail entities from multiple input mediums. The ideation of the product is unique as it requires collaborative customer data across multiple business entities that have a large customer base. The powerful .NET web platform is well-equipped with the latest features to enhance the customer service experience of millions of end-users.
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